beyond tellerrand Workshops

Sunday 20th November, 2011 from 9am – 5pm

Jacobihaus at Malkasten in Düsseldorf, Germany

Choose from one of three fantastic workshops with Seb Lee-Delisle, Simon Collision and a third well known trainer TBA soon. The number of participants for each workshop is limited. So be quick to get a seat. The full day workshop includes catering, soft drinks and snacks.

All workshops are bring-your-own-laptop workshops. We are not providing computers for the workshops.

Please also note, that the ticket for the workshops do not include access to the two conference days. If you also want to be part of two stellar conference days, make sure to get a ticket at our conference registration page.

The Value of Good Content:
How to Produce, Manage and Monetize Content

with Vitaly Friedman

Everyone is a publisher these days. Whether we are putting content online in online shops, digital publications or corporate presences, content is the voice we are using to address user's needs and attract customer's interests. But what are the key ingredients of engaging and informative quality content? What are the processes involved to ensure the consistency in publishing? How can you ensure the quality in a large team of content creators? How do you organize, coordinate and manage publishing streams in different social media channels? And, most importantly, how can you meaningfully integrate a business model into your work?

In this workshop Vitaly Friedman — the co-founder and editor-in-chief of Smashing Magazine, one of the most popular and respected online publications for Web designers — provides useful insights into the editorial work, quality control, eBook and printed book production and distribution as well as marketing strategies and revenue generation streams in Smashing Magazine. The workshop also focuses on practical insights into lessons learned and decisions made and provides case studies from Smashing Magazine's own experience in online and offline publishing.

You'll learn how to:
- Detailed insights into a professional workflow on the example of Smashing Magazine
- Organize, coordinate and optimize online publishing process
- Ensure consistency and high quality in the editorial work
- Promote content through social media channels
- Integrate advertising and monetization strategies
- Extend the reach beyond traditional online publishing (eBooks, printed books, iTunes, Amazon)
- Coordinate, produce and distribute a printed book worldwide (case-study Smashing Book)

Creative JavaScript and HTML 5

with Seb Lee-Delisle

Over the last few months, creative coder extraordinaire Seb Lee-Delisle has been inspiring programmers worldwide in the art of creative coding with JavaScript and HTML5.

His workshops in the USA sold out within hours and now he's coming home for this special one day introductory version of this course.

WHAT WILL YOU GET FROM THIS WORKSHOP?

The workshop will start off with the basics of rendering into an HTML5 canvas, and animating simple objects.

We will then learn that physics simulations don't need to be rocket science. And what better way to use physics than to make a particle system with sparks, smoke and explosions?

The HTML5 canvas API will be covered, and we will learn how to use some lesser known aspects of it to create generative artwork.

The workshop will also examine the differences between using canvas, and DOM elements to help choose which one is right for us.

Finally we will explore some techniques that will help us towards building a simple JavaScript game.

WHAT PREREQUISITE SKILLS DO YOU NEED?

The examples start off very simply and gradually get more complex. So whether you're just starting out in JavaScript or if you're a more experienced coder, you'll still get a lot out of the training.

WHAT HARDWARE / SOFTWARE DO YOU NEED?

- Laptop
- Any modern browser
- (ideally Chrome or Chromium)
- Text editor of your choice
- (Seb favours TextMate)

Responsive Enhancement

with Jeremy Keith

Responsive design is one of the most exciting developments to hit the web for some time. But there’s a common misconception that it involves merely slapping some media queries on to an existing desktop-centric site and labelling the result "mobile-friendly." Nothing could be further from the truth. This workshop will demonstrate that truly effective responsive design must begin with the content first, which is then progressively adapted to a multitude of screen sizes and environments.

This workshop will help you to construct web sites that will feel natural on a whole range of devices, from mobile phones to tablets, laptops, e-readers and devices we haven’t even thought of yet.

You’ll learn how to:
- Prioritise content
- Ensure that no visitor is denied access to information,
- Decide when to switch layouts using media queries,
- Apply fluid layouts based on percentages,
- Serve up different sized images for different environments,
- Figure out new processes and workflows that embrace the ever-changing nature of the web.

Follow us on twitter to stay up to date.