This event will focus on the development of Hong Kong’s
blogging scene, how bloggers play a major role in the new wave of
social media marketing and what the theme of ‘For Love or
Money’ means to Hong Kong. This group of local social
media enthusiasts will also share with you the secret about how to be
a power user of Twitter/Weibo.
「博客系列:香港」將為Social Media Week Hong Kong打響頭炮。由香港博客圈子名人及廣告人Rudi Leung主持，活動中一眾香港博客嘉賓將會探討香港博客的發展、博客在社交媒體推廣所擔當的角色、主題“講心還是講金？”對香港博客的意義等議題。這群熱衷本地社交媒體的博客亦會分享成為Twitter或微博達人的竅門。
Price:HK$200 at the door
收費: 即場HK$200
Language:Cantonese
語言: 廣東話
Moderator:
會議主持:
Rudi Leung
Rudi Leung is the Director of Communication Planning of AGENDA Hong
Kong, an interactive advertising agency network under the
WPP/Wunderman group in Asia. He is also an exco member of Hong
Kong Association of Interactive Marketing. Prior joining AGENDA, Rudi
was the Vice President of Carat Media Services, Creative Ambassador of
Yahoo!HK Media Services, and Creative Director of
TBWA\Tequila\HK. In addition to his extensive experience as a
creative director and copywriter in numerous leading 4As advertising
agencies including Ogilvy & Mather, Leo Burnett, and Bates, he has
gained a wide exposure in advertising for numerous MNC and local
advertisers in the last 18 years. He was also the Kam Fan
grand prize winner of HK 4As Awards in 1996 and winner of numerous
local and regional awards. Besides his professional career in
advertising, Rudi has become a part-time lecturer of HKU Space since
2007. His focus is in Brand Management for the school’s
Bachelor and Master Programs in Marketing with Curtin and Napier
University. At his leisure, Rudi is an active blogger and
columnist of ClickZ, e-Zone, HK Economic Journal, Marketing Magazine,
and MetroPop Weekly. Rudi holds a MBA degree from
HKUST(Hong Kong University of Science & Technology), Graduate
Diploma in Business Administration from UC Berkeley Extension, and
Bachelor of Arts in Music from CUHK(Chinese University of Hong Kong).
全職廣告人、兼職大學講師、專欄寫手及業餘音樂人。
香港中文大學音樂系畢業，並獲香港科技大學工商管理碩士的資深廣告人，先後於奧美、李奧貝納、達彼思及TBWA\HK等國際4As廣告公司任職文案、創意組長以至創作總監，經歷十二年廣告創作生涯，曾獲香港4As金帆廣告的最高榮譽大獎，以及多個國際及地區廣告獎項。自05年開始，由傳統廣告轉戰網絡媒體，先後成為雅虎香港媒介部全球首位創意大使，以及國際媒介集團凱絡(Carat)之副總裁，現任WPP旗下之網絡廣告公司AGENDA的傳播策劃總監，並為香港互動市務商會執行委員會委員。工作之餘，亦活躍於香港博客圈子，並定期於香港信報、ClickZ、e-Zone、Marketing
Magazine及MetroPop等報刊發表文章，致力推廣網絡營銷。廣告以外，亦熱衷於教學和音樂，現於HKU SPACE擔綱多個學位及文憑課程的兼職講師，專門教授品牌管理學及營銷策劃，同時亦為業餘作曲人及音樂演奏者。
Speakers:
演講嘉賓:
Henry Cheung (Kenshin)
As top blogger in Hong Kong SINA Blog (http://kenshin.hk), Kenshin is
also an Internet Radio host and columnist for Singpao, Hong Kong
Daily, Recruit, etc. He is also a consultant who writes for
"Zhijp", the first Japanese culture magazine in mainland
China. Started blogging in Japanese drama critics, he is
recently developing in the field of personal growth and gender
relationship. He was interviewed by Headline News and FACE, and
was invited to write his first book on these topics. As a social
media enthusiasts, Kenshin is very active in Weibo, with more than
38000 followers that tops in Hong Kong bloggers.
劍心是香港新浪榜首博客《劍心．回憶》(http://kenshin.hk)
作者，網絡電台主持，報刊專欄作家，包括新報、成報、Recruit等，亦是國內首本日本專門雜誌《知日》創刊顧問及作者。本以日劇評論起家，現已多元化發展，主打改變成長及兩性關係，曾就有關題目受頭條日報及FACE專訪，並著有《宅男罐頭學》一書。近年積極投入Social Media，參與大量博客活動之餘亦熱玩微博，現擁有超過38000粉絲為香港博客界之冠。
Sammy Fung
Sammy Fung is the founder of a local web 2.0 startup –
Gownjob Limited (www.gownjob.com). He is known
blogger and an event/project organiser for an open source community in
Hong Kong. He has been a advisor of Opensource Application Knowledge
Association in Hong Kong since 2006, and he was also a the founding
chairman of Hong Kong Linux User Group in 1997. Sammy has participated
in a number of local and regional blogger events, and was a committee
member of Punch Party Hong Kong. He is a columnist of Linux
Pilot magazine and his articles have previously appeared on PCWeekly.
Sammy’s interest extend to software development, music and
sports. You can find out more on Sammy by clicking on his personal
blog here: http://sammy.hk/ in 2004
Sammy 是本地web2.0公司Gownjob
Limited的創辦人。他亦是香港的著名博客及開放原始碼社群活動的主要成員。作為香港 Linux 用家協會的創會主席，自1996年起Sammy
擔出任開放系統研用協會顧問。Sammy 亦是Punch Party Hong Kong 的委員會成員，出席本地及區內博客活動。
Stone Ip
Mr. Ip is the editor of for Engaget Chinese and a columnist for
Jessica Men magazine. His articles have previously appeared on Weekend
Weekly, Hi-Tech, Mobile Magazine and Apple Daily.
石先生現時為「Engadget Chinese 癮科技」駐香港編輯，同時於JESSICA MEN 雜誌撰寫POV
專欄。過去也曾經在新假期、Hi-Tech、Mobile Magazine、蘋果日報等撰寫專欄或發表專業意見。
Meling Lam
Meling Lam started her own personal blog in year 2006, and decided
to become a full time blogger in August, 2008. Thanks to the rising
importance in Social Media and individual opinion in year 2009,
Meling’s blog http://apple113.blogspot.com/
become one of the most influential media in beauty news, with 300
pageload at the beginning, to 10,000 daily pageload recently.
Meling於2006建立個人網誌，並於2008年8月成為全職博客。Meling 的網誌http://apple113.blogspot.com/在美容新聞界極具影響性，網頁瀏覽人次由當初每日300增長至每10,000。
Jansen Lu
Jansen is the Lead of Social Media and Copywriting at AGENDA (HK)
and a reputable blogger who have been blogging for over 10 years.
Jansen’s blog focuses on development, revolution and tips on
internet and social media and he is also a top Twitter user in Hong
Kong. Jansen has witnessed the Internet evolution in Hong Kong
since its early age. He has been in the industry for over fifteen
years, as he joined Hong Kong Star Internet and set up an online
editorial team since 1995. He is now running a column on e-zone
and a programme in RTHK.
作為AGENDA (HK) Ltd的Lead of Social Media and Copywriting，Jansen 的另一身份為香港的著名博客及Twitter用戶。撰寫網誌至今超過10年，Jansen的網誌主要探討有關香港網絡及社交媒體的發展及演變，並為讀者提供資訊。Jansen現為於e-zone撰寫專欄及於港台主持節目。
Jonathan Sin
Jonathan is one of the well-known person in the area of New Media,
and also a famous Blogger, MicroBlogger and Podcaster in Hong Kong. At
the same time he is the founder of Mobileradio.hk and organizer of HK
Blogger Conference. Starting from 2004, Jonathan has been
sharing his thoughts and comments for leisure, Travel and gadget
products by text and voice. He has spread articles and has been
interviewed with most of mass media such as SCMP, Economic Times, Ming
Pao, Economic Journal , Next Magazine, PCM…etc, In 2010,
Jonathan has been the representative of hk blogger in Shanghai
Expo Currently he is actively promoting the idea of New Media
and Social Network Marketing to numerous well-known companies and let
them understand the value from this new concept. http://info.jonathansin.com/