08.30	Registration and refreshments
09.00	Welcome and opening remarks from the Chairmen Simon Pitman, senior editor, CosmeticsDesign-Europe and Shane Starling, senior editor, NutraIngredients
09.10	State of the market Ewa Hudson, head of health and wellness research, Euromonitor International Ltd The opportunities for growth in the global beauty from within industry Analysis of the regional disparity across the globe: Why is Japan & China thriving in this market - will Europe and the US catch up? The key lessons to be learned from failures of past nutricosmetic launches
MARKETING AND BRANDING NUTRICOSMETICS ACROSS THE GLOBE
09.40	Breaking the beauty barrier: Marketing the right message to the consumers Peter Wennström, president & founder, Healthy Marketing Team Getting the messaging right - What the consumers want and what they are expecting What are the most effective marketing tools to use? The tools that work and don't work Are there any rules for marketing 'beauty from within' and should you stick to them? Reasons to believe and reasons to reject: Factors of motivation and permissibility Establishing the correct product format that will be favoured by consumers
10.05	The impact of social media: The correct tool for niche marketing Andrew McDougall, reporter, CosmeticsDesign-Europe The impact of social media - how it shapes the world we live in Social media - The correct tool to market a niche product Platforms, technology and innovation for the nutricosmetics and beauty industry
10.30	Networking and refreshments
11.00	Europe’s on-going journey: European brand perspective Marie-Louise Haxthausen, international marketing director, Imedeen (Ferrosan A/S) What are consumer trends and what is done to educate the European consumer How are products distributed and how does this affect the way we communicate with the consumer Successful ways to market nutricosmetics to the consumer: Online versus traditional marketing Maturing and strengthening beauty from within products in Europe
11.30	US branding environment of nutricosmetics: Jusuru case study Asma Ishaq, president, Jusuru International Inc USA Current US nutricosmetics market overview Case study and overview of successful brand and its practices How to effectively draw a connection between nutrition and beauty Educating consumers on novel and emerging concepts (social media) Strengths, weaknesses, opportunities and threats US distribution channels
11.55	Brainstorming workshop: Interactive session Delegates will discuss with their peers how to develop and market a successful beauty from within product. Delegates will have a choice of various product types, product forms, and decide which marketing strategy they will use to educate and communicate nutricosmetics to the consumer. At the end of the session they will present their ideas back to the audience.
12.50	Lunch
NEW PRODUCT DEVELOPMENT AND SCIENCE
13.50	The latest advances in Peptan collagen peptides Gaëtan Noiret, EMEA area manager,Rousselot Formulating and delivering successful ingredients and the challenges What is the new science behind the ingredients for collagen? Beauty or health claim - Which regulation? What quantities are used to ensure that tolerance levels are enough?
14.15	Beauty ingredients: Back to science Keynote speaker: Dr Marie Béjot, founder, Oenobiol (Sanofi-Aventis) Beauty from within ingredients: What's new, what's next and what works? Medical devices: An opportunity for the slimming market Beauty drinks: A new emerging segment The impact of European regulation The need for science evidence
14.45	Beauty from within science from Chilean natural sources Ester Sáez, founder, COSMETOFRUITS CHILE SA Pure science into beauty food products - born from the most southern part of the world - Chile Using Chile’s source of natural raw material - Unique bio-climatic conditions between the Andes Mountains and Humboldt Current, resulting in unique phytochemical profiles Bioprocessing technology using selected polyphenolic and flavonoid molecules
15.15	Networking and refreshments
15.35	Scientific substantiation: Validation and credibility Dr Lars Lindmark, international science consultant & Dr of medical science, Kasima Medical Development & Kafolinski Institute How to assess credible scientific evidence Available techniques and tools Product specific clinical trials Science review of skin and nutrient recommendations
16.05	Product regulatory & scientific development: Challenges and opportunities Michel Donat, international director regulatory affairs & product safety, Laboratories Inneov - Joint venture with Nestle & L’Oreal Overcoming EU Regulation challenges EFSA health claim assessment process (experiences & actual situation) The opportunities of using alternative categories in Europe Capitalising on EFSA approved health claims Regulatory status in key markets across the globe
16.35	Legislation Maze Jean Savigny, senior partner, Keller & Heckman LLP Nutricosmetics: a challenge for regulators and stakeholders EFSA and European Commission update on accepted and rejected claims/products What is next on the agenda for nutricosmetics and health claims? Evaluation: Scientific basis for the substantiation of health claims Beauty claim versus health claim - Defying the crossover with dual-purpose products Health claims on botanicals - Industry confusion
17.05	Closing summary
17.10	Close of conference

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