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Keynote by Benjamin Palmer, "Humanizing Brands: It's Only Taken 192 years", Followed by Panel: "Publishers as Technologists"

hosted by Social Media Week New York

Hosted at the Business, Media & Communications Hub at JWT

Start: Tuesday, 08 Feb 2011 12:00

End: Tuesday, 08 Feb 2011 14:00

  • Keynote by Benjamin Palmer, "Humanizing Brands: It's Only Taken 192 years", Followed by Panel: "Publishers as Technologists"

    Keynote by Benjamin Palmer, CEO of The Barbarian Group, "Humanizing Brands: It's Only Taken 192 years "

    followed by

    Publishers as Technologists

    In the past, media companies were just purveyors of content: they published and the audience showed up. Now, with more content competing for consumer attention, every online publisher has to also be a technologist to some extent. From the actual site design and user experience, to what stories should be published and when, to recommended articles, emerging technology is playing a huge role in every aspect of the process.  This panel will explore the future of UX, design and editorial, as well as assess and troubleshoot current challenges for content companies on the Web.


    Speakers:

    • Moderator: Caroline McCarthy, CBS
    • Adam Ostrow, Editor-in-Chief, Mashable
    • Rob Harles, Head of Social, Bloomberg
    • Jon Steinberg, President, Buzzfeed
    • Keith Butters: Co-Founder and Chief Experience Officer, The Barbarian Group
    • Paul Berry, CTO of Huffington Post
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    466 Lexington Ave #6 NY 10017 New York United States
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