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Think and a Drink - The Art of Immersion

hosted by Chris Laws

Gateshead College, Greenhouse Brassiere

Start: Wednesday, Apr 13 2011 5:30 PM

End: Wednesday, Apr 13 2011 8:30 PM

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  • Frank Rose - The Art of Immersion

    We're delighted to welcome one of the world's most insightful technology writers, Frank Rose, to the North East in April for the launch of his new book 'The Art of Immersion'.

    In the book Frank explores the future of media, advertising and storytelling. Frank Rose is a long time contributing editor of Wired Magazine (US) and he's making the long trip from San Francisco especially for the event. As a contributing editor at Wired, Frank has spent the past decade writing about the impact of technology on media and entertainment. Along the way he covered such stories as the making of Avatar, Sony’s enormous gamble on the PlayStation 3, Samsung and the rise of the Korean techno-state, and the posthumous career of Philip K. Dick in Hollywood.

    The event will be the next Think and a Drink in the calendar and will be run in collaboration with Wired Magazine, Gateshead College, Northern Film & Media and WW Norton Publishers. Frank will talk about his life and give an overview of The Art of Immersion.

    A panel session will follow Frank's talk and we're pleased to have some important local figures from the digital world, offering their thoughts and insight into the where we are now and where we're heading in the digital sector. The panel will consist of Paul Smith, Never Odd or Even, Agnes Wilkie, Northern Film & Media and Ian Forrester, BBC R&D Team.

    There'll also be the chance to meet Frank during a book signing session and of course as with all our Think and a Drink events, we'll have networking, food and refreshments.

    "From Homer to Halo 3, from Scorsese to The Sims, the craft of story-telling has transformed utterly. Or has it? Frank Rose is one of the world's most insightful technology writers, and in this wonderful and important book he narrates a narrative about the new narrators who are gaming all the rules we learned way back in English 101."

    —Randall Rothenberg, CEO, Interactive Advertising Bureau

    “Himself a master of good old-fashioned narrative, Frank Rose has given us the definitive guide to the complex, exciting and sometimes scary future of storytelling.”  

    —Steven Levy, author of Hackers


    The event is free to Connect members or £10(+vat) for non-members. Members can register by entering the promo code which has been emailed out.  Please note however that places are limited. If you have any queries or for further details, please contact Chris Laws on 0191 490 9154an>.

    This event is being partially funded by ERDF 2007-2013

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