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Building Hyperlocal at Scale: An Interview with Patch Editor-in-Chief, Brian Farnham, Hosted by AOL

hosted by Social Media Week New York

Hosted at the People & Society Hub at The Paley Center for Media

Start: Wednesday, Feb 09 2011 9:00 AM

End: Wednesday, Feb 09 2011 11:00 AM

  • Building Hyperlocal at Scale: An Interview with Patch Editor-in-Chief, Brian Farnham, Hosted by AOL

    Event Description:

    Since launching its first sites in February 2009, AOL's Patch has grown to cover nearly 800 towns and neighborhoods in 18 states.  Learn how Patch has given local journalists a dynamic platform for local news, faced the challenges of quick growth, and used social media to help reach their target audience.

    About Brian Farnham:

    Brian Farnham is the Editor-in-Chief of Patch.com, a community-specific news and information platform in nearly 800 towns and neighborhoods across the U.S. Patch provides comprehensive and trusted original content created by its full-time professional journalists, as well as user-contributed events, announcements and discussions.

    Moderator: Tonya Garcia, Editor, PRNewser, and Manager, PR Initiatives

    Tonya Garcia joined Mediabistro in August 2010 as editor of PRNewser. Most recently, Tonya was a member of the media team at the PR firm MS&L. Prior to that, she spent three years as a reporter with  PRWeek . She's also written about other things in places like  Fast Company , Essence.com and the  New York Press . Tonya's been a member of the same book club for more than a decade, she has a master's degree in journalism from NYU, and she's from Brooklyn but (unfortunately) doesn't have the accent. 

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    25 West 52nd Street Goodson 10103 New York United States
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