Breakfast Seminar: How Social Media Can Influence the Buying Process and Drive ROI - hosted by agency:2

agency:2's Joel Davis and our special guest Josh Karpf from PepsiCo will illustrate how brands can use social media to engage with their audience in order to maximise ROI.

-------------------------------------------------------------------------------------------------------------------------------------------------------------------

The biggest challenge for marketers looking to run a social media campaign is often justifying the ROI of this investment to internal stakeholders. “How social media can influence the buying process and drive ROI”  will provide the answer to this challenge. During our breakfast seminar Joel Davis together with   Josh Karpf,  Senior Manager of Digital Media Communications for PepsiCo, will be sharing their expertise and experience in social media to explain how brands can measure the success of their social media campaigns and maximise ROI.

As the founder of the UK’s first social media agency, Joel has spoken at leading marketing and social media events throughout Europe. He will talk through examples of successful campaigns we have created for some of the world’s leading brands and provide unique insights into the unprecedented opportunities that social media offers.

Managing all digital communications for a $60 billion global beverage and snacks company with a portfolio of iconic brands including Pepsi, Frito-Lay, Gatorade and Quaker Oats, Josh has a vast amount of experience in managing successful social media programmes. He will be dispensing some of this knowledge at our Breakfast seminar.

The event will be an interactive question and answer session where Joel and Josh will share their expertise on how to create social media campaigns which both build brands and maximise ROI.