Social Media Around the World, Hosted by Freddie Laker, Head of Digital Strategy in Asia, SapientNitro

Keynote: Freddie Laker

This session will begin with keynote remarks by Freddie Laker, head of digital strategy in Asia for
SapientNitro. Freddie will discuss his insights as an expatriate living in Shanghai on how the world’ s next
great superpower is embracing social media and the impact on culture and role of government.

Social Media Around the World

Social Influencers around the World: A Virtual/Offline Panel
Fact: Russia has the #1 engaged social media audience in the world. Their top site is VKontakte, a
Facebook/Youtube/Myspace hybrid you’ ve probably never heard of. Brazil is second, favoring Orkut.
In India, they’ re using Bubbly. What are these platforms and why haven’ t they infiltrated the US mass
market? Will they? To what degree are these tools affecting culture, or is culture reflected in them?

During the second half of this session, Freddie will moderate a roster of on-stage and videocast social
media enthusiasts who are acting as “ change agents” in their own countries. Through first-hand
storytelling and demos, these Gen Y influencers will discuss how they incorporate social media into their
daily lives; introduce us to social media sites, apps, and trends that are popular in their home countries
but little-known here; and discuss the impact that these tools are having on culture. One panelist will even
discuss the role of social media in the ongoing Tunisian revolution.

Speakers:

• Moderator: Freddie Laker, Head of Digital Strategy – Asia, SapientNitro
   
• Katarina Graffman,Owner & CEO of Inculture, Stockholm, Sweden
   
• Justin Barkhuizen, Ex-Director of Social Media, MediaCom

• Mark Leong, Digital Strategist, RAPP, Tokyo, Japan
   
• Zarul Shekhar, SapientNitro + TV Producer/Anchor Delhi, India, Manager of Digital Media
   
• Mehdi Lamloum, Digital Planner, OgilvyOne, Tunisia