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About Startup
Sales Systems
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http://www.startupsalessystems.com
We are specialists in sales
performance for startups
.
What's your daily burn rate? In the world of startups, time is
money. Acquiring customers and investors before the finance runs out
is critical to survival.
We help startups in Technology, Telecoms, Web 2.0, Gaming, &
Clean Energy to acquire customers and reach profitability faster by
using - specially developed - industry specific - sales tools and
processes.
We also help them boost their sales using our
extensive network of potential clients, sales channel
experts, specialists and business partners to
open doors in local, regional and international markets.
Venture Financing: We work
with startups to raise finance as well as with Venture Capital
Funds & Angel Investors on pre-investment due diligence
and portfolio performance.
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About This Workshop
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How do we you get from Idea to Investment?
This is not a
“how to write a business plan” course. It is an intensive,
hands-on workshop, in which you will develop your business idea into
an actual business presentation, which you will be able to present to
potential venture investors.
The goal is to help you better understand the journey of taking
your idea from the drawing board to a product. How to create ideas,
screen and select your idea, analyse them, calculate the costs of
product service development, select a business model and calculate the
investment required to turn it into a reality.
You will also understand the dynamics of fund-raising in order to
increase your chances of success. How much equity do you give away?
How do you structure deals with potential investors and business
partners and what are the legal aspects you MUST watch out for in your agreements?
What should you look for in an investors and partners? What do
they look for in you? Get the inside track on what unwritten qualities
investors look for in you and your idea and how to prepare, present
and pitch your case for investment.
Maximum Participants: 10
Total Duration: 3 hours
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Who Should Attend
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- Entrepreneurs who have a serious interest in starting or growing
a business
- Entrepreneurs who are interested in seeking venture
funding for their business
- Those who want to increase their
chances of obtaining funding from venture capitalists and other
investors.
- Entrepreneurs who would like to understand the legal,
strategic, operational, financial aspects of venture
financing.
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What You Will
Learn By The End of the Workshop
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- The journey of an idea from a VC perspective
- What you need
to have in place in order to be considered "ready for
investment"?
- How to ideate, screen, select and analyse your
idea?
- How to define your value proposition, positioning and
innovation against established companies?
- How to analyse and
define your total addressable market?
- How do you create a
sustainable competitive advantage?
- How do you choose a business
model?
- How to carry out financial forecasting and valuation?
-
How VC's view business plans and presentations?
- How to avoid the
most common mistakes and to get an investor to read your business
plan?
- How do you estimate the investment funds required to
support your idea?
- How do you get investors to meet with you and
how to make an effective investor presentation?
- How do you
forecast your financial performance?
- How do you calculate the
company valuation, ROI for investors and exit strategy?
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Agenda for the
Evening Workshop
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17.30 - 18.00 Coffee & Mingle
18:00 - 19.00 IDEATION, SCREENING & SELECTING IDEAS,
CRITICAL ANALYSIS
- What is the science and
psychology of ideation?
-
How to use structured Ideation Tools, Mind Tools &
Trendspotting?
- How to
screen and select ideas using special
tools?
- How to use
focus groups to critically analyse your Landscape, Resources,
Opportunities & Threats?
- LIVE PRACTICAL SESSION
19.00 - 19.10 Coffee Break
19.10 - 20.00 CHOOSING A BUSINESS MODEL & TECHNICAL,
OPERATIONAL AND FINANCIAL MODELLING
- What are the different
types of business and revenue models.
- Should you go freemium, premium, white label, license
ad based...?
- How to select a business model and how to measure alternative
options?
- How to calculate
costs using Technical and Operational Modelling
Tools?
- How to calculate
funding requirements using Financial Modelling
Tools?
- LIVE PRACTICAL SESSION
20.00 - 20.10 Coffee Break
20.10 - 21.00 SALES STRATEGY
- How to define your
competitor, customer and market?
- How to pick your customer awareness, acquisition and
distribution channel strategy?
- How do you calculate your cost of
sales?
- How to set Sales
Goals and Targets
- What is
the Sales Slope?
- How
to structure your sales presentation?
- How to manage and optimize your sales performance
20.30 - 21.00 VENTURE CAPITAL INVESTMENT
- How to calculate your
investment requirements to grow your startup?
- How to forecast performance, calculate the ROI
for investors and exit strategy?
- How to forecast your financial
performance?
- How to
calculate the valuation of your company, ROI and exit
strategy?
- How to deliver
investor presentations?
- How
to select an investor, how to structure equity, shares and legal
agreements?
- WRAP UP WITH
THE FULL ELEVATOR PITCH & RECORDING IN PARTNERSHIP WITH
OPEN
ENTREPRENEURSHIP YOUTUBE CHANNEL
21.00 - 21.30 Q&A, Drinks & Mingle
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Availability & Registration Deadline
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Places are limited to 10 people and allocated on a first come,
first served basis.
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Workshop Leaders
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Bhavik
He is the CEO & Founder at Startup Sales Systems.
He is also presently involved with Elite Sports Management, a
specialized sports company focused on media rights and sponsorship
for International Yacht Racing. Bhavik is a serial
entrepreneur with over 10 years international B2B & B2C sales
experience with startups in - Telecoms,Technology, Media,
Entertainment that have generated over $300 million in sales.
In 2000, Bhavik was one of the co-founders of in1, a rich media
advertising technology company. Following in1, Bhavik also founded
Mediacle Networks, a Rich Media Advertising Network and Mediacle
Ad Services, an outsourcing company providing ad trafficking and
management services to ecommerce, new media and advertising
agencies in the US and UK markets. In 2002, Bhavik was invited to be
the New Media Specialist at Reliance Infocomm, a $4.5 billion
initiative to build a nationwide high-capacity optic fiber and
wireless CDMA telecoms network for convergent voice, data and
video services and Reliance WebWorld, a $300 million nationwide
network of 700+ stores retailing Infocomm mobile and broadband services.
In 2003, Bhavik conceptualised ONE, an online provider of
converged web services the web and mobile. Other startups include
Mobile MD, Smart TAG, StoreNet, DIME. Bhavik's engagements
include Monitor Consulting Group (London),Fujitsu Corporation
(London), DHL (London), Reliance Infocomm (India), SIDA
(Swedish International Development Agency).
In 2007 Bhavik created a new world record for rowing solo, non-stop
and unsupported across the Atlantic Ocean. Read more at: http://www.bhavik.com/atlantic/
Bhavik holds degrees in Management and Engineering from KTH (Royal
Institute of Technology, Sweden) and University of London.
Bjorn Paulsson
Bjorn is the CEO of Open Entrepreneurship.
Open Entrepreneurship aims to gather open knowledge about
Innovation and Entrepreneurship in order to inspire and give
aspiring entrepreneurs a platform for learning and
networking.
Open Entrepreneurship partners with Startup Sales
Systems to create and distribute sales pitches to investors and
customers via a specialised YouTube channel.
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What Those Who Have Attended Our
Workshops Say...
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| Can you believe I just have set a face to face meeting with
one of the big customers for this friday? Soooo exciting! We'll
see what happens... Sales is all about how much you believe and
practice for yourself. I find the workshop rather inspiring to
get started which worked perfectly for me. I can put the motto
of it as "Go and sell!" Very hands on, motivating and
valuable access to sales experience for
starters...Nurgül Özbek, Polymetal,
Stockholm School of Entrepreneurship Weekend Workshop
|
| The sharing of information and real pitching
set-up, great advise and tips that make your call sales more
effective... Jack Chan, MyVocab.com
|
| Great course! Content was very useful and relevant and I will
use it to improve the way I approach dealing with my customers
and new business sales. I can’t believe how much I’d
been missing. Excellent!" PT,
Handelshögskolan, Stockholm
|
| I liked the whole - if you want your startup
to make money, you got to be selling - so pick up the phone.
It's as easy as that. - Mattias Svenson, Swedish Startups
|
| First of all, thanks a lot for the Workshop! I think it was
great, because we have gained lots of tips and advices from you,
could try them out and see if it works (or that we need more
practice..), and of course met each other - people interested in
starting up their own businesses. The best advice for me was to
structure the talk - get attention, present idea, qualify and
close. This allowed me to see how it should actually should be
done - Olegas Kosuchinas, Stockholm School of
Entrepreneurship Weekend Workshop
|
| I really enjoyed the fact that
the workshop focused on a step by step, start to finish process
to make a sales call. Instead of providing theories and
concepts, the skills thought were very practical. I enjoyed the
role-play as it provided a more realistic setting. -
A.Munshi, Stockholm School of Entrepreneurship Weekend
Workshop / S.P.L.A.S.H
|
| Following SSS sales training, I walk into every selling
situation with a different mindset and goal. Some major
differences: I have a solid agenda of what I want to accomplish.
I don't waste anyone’s time, including my own. I find it
easier to sell value rather than cost. I am always asking better
and more in-depth questions. And I can say so much more. –
JJ, JBoss Enterprise Soft
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| I liked the most that the workshop was very
practical, we have got almost a real experience of sale's calls.
I for example have realized the mistakes I do when selling. Now
I know on what I should work on. It also gave me better
understanding of my personality in different situations. It is
deep and important sensation! These two days were very inspiring
for me and our business. You gave us the feeling for sales and
also a lot of tips, tricks, and advices. During your lecturing I
realized that I should not miss almost any word since you tell
so many useful things. Atmosphere you created in the class was
not stressing, we felt like at home, but at the same time it was
not relaxed either. It was a working environment. -
Elena Chubarova, KTH / Albanova
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