“How is social media impacting the way people are
recruited?”
This event is invite only. To register your interest please
email SMW@viadeo.com.
BraveNewTalent, Viadeo and guest
speakers will cover different angles in this debate on social
recruiting from the perspectives of graduate recruiting,
professional networking and the corporate approach. Guests will be
invited to this seminar and networking night from various sectors
and following the seminar will be invited to join us for drinks
and networking amongst their peers.
Speakers:
Lucian Tarnowski
CEO, BraveNewTalent
Lucian is
Founder and CEO of BraveNewTalent.He has ambitions to play a part
in the transition of recruitment from a transactional model to a
relationship based model. He has been honoured as Europe’s
youngest Young Global Leader (YGL) by the World Economic Forum and
is an award winning entrepreneur in the social recruiting
marketplace. He has experience of using social media to engage
over 100,000 young people in 140 countries. BraveNewTalent clients
include a variety of global Blue chip brands including Tesco,
L’Oreal, IBM and Allen & Overy.
Peter Crosby
COO, Viadeo
Pete joined
Viadeo in 2008 as Director of the UK and Irish subsidiaries. He
ran the European division for 15 months and is now Chief Sales
Officer responsible for growth and development of B2B revenue
lines.
Prior to Viadeo, Pete worked for
online publishers & software specialists, j4b. He conceived
and grew j4b’s advertising, software and white label
businesses. In 2006 he relocated to the States and built
j4b’s US business in Boston.
Pete lives with his family in
North Wales, and plays the guitar very loudly and badly!
Rebecca Folb
Global Talent Acquisition
Manager, Nokia
Becky is the
Global Talent Acquisition Manager (Digital Marketing) for
Nokia. Nokia is the world’s number one mobility company,
connecting more than 1.3 billion people every day, from mobile
phones to advanced smart phones and high-performance mobile computers.
"Connecting People” is
at the heart of the Nokia brand which has now become one of the most
trusted and valued global brands, encapsulating the essence of good
mobile communications.
She possesses 7 years recruitment
experience, specialising in Digital Marketing Recruitment for the
last 3 years. Prior to joining Nokia, Becky worked for the
leading Marketing and Communications Agency Major Players; where she
managed the Digital Marketing desk. Now at Nokia, Becky is
responsible for the strategy and methodology of how they secure the
best Digital Marketing talent on an international basis.
As a key member of Nokia’s
Global Employer Image project team, Becky has immersed herself
within Digital Media, consistently developing Nokia’s social
media recruitment efforts across the world.
Matt Alder
CEO, MetaShift
Matt is the
founder of strategic consultancy MetaShift and has spent
the last twelve years working within the Internet space. He became
involved in online recruitment eleven years ago, spending seven
years as Head of Interactive Media with TMP Worldwide followed by
four years as Head of Digital at Penna Barkers.
During this time Matt has worked
on digital recruitment and brand strategy for numerous clients
across both the private and public sectors. He has lead teams that
have devised some of the Europe’s biggest and most complex
digital recruitment campaigns and helped pioneer the use of
tracking tools for digital recruitment marketing in the UK.
Matt is passionate about
innovation and has a strong interest in how the digital revolution
is changing the way companies communicate. He has written and
spoken extensively on the future of recruitment and is a highly
respected blogger with an international audience. Matt is also an
enthusiastic social media experimenter and a regular
commentator on all aspects of the emerging field of “social
recruiting”.
Speakers notes:
Matt Alder – ‘Real
World Social Recruiting’
Matt will present an overview of
how social media is being used round the world for recruitment.
Social Recruiting is now being used as a very broad term the
definition of which seems to covers a number of different
recruitment and talent attraction activities. Some of these are
genuinely social while some are just using social channels for
marketing and distribution of job content. Matt will take an
independent look at how the market is shaping up, help identify
current patterns and look to explain how things might develop in the future.
Rebecca Folb - ‘Raising the
bar in Recruitment through Social Recruiting’
Over the last 10 months Nokia has
been transitioning from Recruitment 1.0 to Recruitment 3.0 in order
the maximise their recruitment efforts globally. With the
competition for top talent as fierce as ever, a global social
recruiting strategy has been incorporated into Nokia’s
recruitment process. Rebecca will discuss how, by adopting
social recruiting, Nokia are transforming the way they source
candidates, build talent communities globally for active and passive
candidates and reach hard to find/high calibre talent.
Companies are being talked about all over the web, we no longer have
full control but we can join the conversation. Being able to drive
consistent messages to your community and letting your employees
personalise your business online is key.
Lucian Tarnowski -
‘Building professional Talent Communities and moving from
transactional recruitment to relationship based recruitment’
Lucian will talk about how he sees
the recruitment industry changing around the new tools that are now
available to engage, filter, train and recruit candidates in advance
of the job application. He will share some case studies from
BraveNewTalent’s client base. He will share his
excitement around the pace of change that is coming to the way we
work and the way we discover talent. Lucian will also touch on
Gen Y issues and how social media can be leveraged to bridge the
disconnection between employer
and candidate.
After the speaker's
presentations there will be a question panel.
