Social Media NOT just Social Marketing Hosted by 77Agency & GlobalGiving

77Agency has teamed up with GlobalGiving to host a half day social media workshop for marketing professionals active in the non-profit sector on the 8th February 2011, Soho House, London.

Part of Social Media Week London, with guest speakers from YouTube, LinkedIn, The Guardian, Accenture Interactive and WSPA, the seminar will bring non-profit organisations together to share insights, case studies and knowledge and to highlight the promotional and fundraising opportunities available via social media channels.

Program:

13:00 -13:30 Registration & welcome drink & light bite

13:30 – 13:40 Introduction & video launch, Max Aquilino, Director, 77Agency & Rachel Smith, Head of NGO partnerships and campaign, GlobalGiving

13:45 – 14:00 “The Connected Planet - Problematic Social Decay beyond the Disaster”, Maitland Waters, EMEA Social Media Lead and International Digital Strategy Director, Accenture Interactive

14:00 – 14:15 “How charities can leverage LinkedIn at best”, James McErlean, Account Director, LinkedIn

14:15 – 14:30 “Communities and Professional Networks" - How the voluntary sector can engage with candidates and influence decision makers through professional networks, Emma McAndrews, Head of Voluntary Sector for the Guardian Business & Professional team, GNM

14:30 – 14:45 Break

14:45 – 15:05 “Use of video to create virality & awareness for your charity” Dara Nasr, Head of YouTube & Display, Google

15:10 – 15:30 “How to use Facebook to drive & engage with your charity advocates / followers”, Speaker TBC

15:30 – 16:00 Panel Discussion with guest panellists WSPA, GlobalGiving, YouTube and The Guardian

16:00 – 17:00 Networking with light refreshments

If you are interested in attending this workshop please send your name, company name, email address and contact number to seminarslondon@77agency.com