PLEASE NOTE:
This event is fully booked. Please register to be put on the
waiting list and you will be notified if a space becomes available.
If you are unable to attend you can watch this event live online at
http://www.wearelikeminds.com/live.
The debate will start at 07:00pm GMT and finish at approximately
08:15pm. You can also follow and participate in the event on Twitter
using #LikeMinds and #smwldn.
This event will also be live-blogged on Twitter - follow @WeAreLikeMinds for
real-time updates, and photos will be added to the Like Minds
Flickr pool.
Details for other Like Minds events for Social Media Week London,
including Social Recruitment, Commerce, Gamification and Influence can
be found here: http://www.wearelikeminds.com/socialmediaweek.
____________________________________________
“I'll have what she's having.”
– Woman in the diner, When Harry
Met Sally, 1989
As individuals, communities and organisations evolve and embrace
social as an integral part of their everyday online habits, the nature
of what they say and do, and the effect it has on the people around
them is increasingly being viewed as a strategically important part of
your business planning and activities. With the wide-spread use of
user generated content, online ratings & reviews guides,
recommendations & referrals systems, and feedback & comments
features, the rise of socially influential online content, individuals
and organisations is transforming the way that you do business.
Finding influential people and organisations is a key step for
every business that wants to develop this influence and benefit from
it. And by maintaining mutually healthy and trusting relationships
with those who are actively interested and engaged in what
you’ve got to say; and who have the networks of influence to
spread your message, you put yourself in a better position to reap the
benefits of everything that social business has to offer. This event
will uncover the trends, the opportunities and the issues that
businesses must consider if they are to use the power of influence effectively.
Registration will start at 18:30
The event is scheduled to finish at around 8:15, followed by
networking and drinks
PLEASE NOTE:
This event is fully booked. Please register to be put on the
waiting list and you will be notified if a space becomes available.
Details for other Like Minds events for Social Media Week London
can be found here: http://www.wearelikeminds.com/blog/news/so-were-kicking-off-2011-with-4-free-events-for-you
Panelists:
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Joanne Jacobs, Social Media
Expert Consultant
Joanne Jacobs consults in social networking technologies, and is a
business coach, trainer and strategist for digital marketing
practices. She was previously Director of Xenial, a production house
for social networking platforms, including Mothercare’s
gurgle.com site for pregnant women and young families, and Harper
Collins’s bookarmy.com for readers.
Hailing from Australia, Joanne focuses on user led technologies,
providing advice to a range of firms on how to generate benefits from
emerging technologies, and she has a long history in academia,
lecturing extensively in strategic use of information technology and
strategic internet marketing. She was co-editor of the book, Uses of
Blogs, published in 2006, and she is currently preparing her next book
on other social networking applications and changes in business as a
result of collaborative communication. Her current clients include PR
agencies, third sector organisations and major firms, where she
develops social media strategies, tactics and training for all levels
of technology experience.
Joanne speaks on a variety of topics for professional associations,
conferences and professional development seminars in the technology
and communications sphere, as well as acting as a business advisor,
marketer and technology problem solver for social media.
-
Benjamin Ellis, Director and
Co-Founder of Redcatco and Social-Optic
Benjamin has worked in the information and communication technology
arena for more than 20 years, with involvement in the Internet and
on-line communities since the 1980’s.
Having held roles in IT management, engineering and marketing, he
switched focus to psychology, specifically the psychological aspects
of computer-mediated communication.
He combines consulting, training and design work with academic
research projects and extensive use of the technologies to build and
share knowledge about the space. This has lead to appearances on radio
and TV, work with large global businesses and a number of published
texts investigating how social media and social networking are
changing the face of business.
-
Azeem Azhar, CEO and Founder, www.PeerIndex.net
Azeem is an Internet entrepreneur and investor with a background in
journalism having worked previously at The Economist and Guardian.
Azeem has been active developing services on the Internet since 1992,
as a student. He was involved in the launch of The Guardian, The
Economist and BBC web services during the 1990s; as well as having a
fin-de-siecle/Internet bubble escapade with an incubator between 1999
and 2001. More recently, he was has been an investor in Powerset, New
Energy Finance, Daylife, Seedcamp and Dopplr.
Husband and dad of
three. Obsessed with the internet since 1990.
-
Gemma Went, Founder and
Director, Red Cube Marketing
Gemma is a strategic consultant that helps businesses achieve their
objectives and engage with audiences through a blend of traditional
and new methods that span marketing, social media and pr. Having
worked both client and agency side, she has a good grasp of what
clients need from a consultant and focuses on producing measurable
results that fit with the client’s overall strategy. A
psychologist, Gemma’s methods are all about getting under the
skin of both her clients and their audience. This helps her to deliver
the right messages, to the right people, to achieve the right results.
With over 10 years experience, Gemma is a registered expert with
the Design Business Association and runs regular social media
workshops where she helps both corporates and SME’s understand
how to utilise this comms tool in a way that works for them.
-
Matt Rhodes, Client Services
Director, Fresh Networks
One of the first members of the FreshNetworks team, Matt oversees
the production, management and analysis of branded online communities
for the likes of the Royal Bank of Scotland, BT and Virgin Media. He
has a background in market research, customer experience and strategy
consulting, specialising in digital innovation and proposition development.
Matt runs both professional and personal blogs and is a prolific
author of social media best-practice articles for a range of
publications. He is a regular speaker at social media conferences
across Europe, and is often called upon to give expert commentary
about social media to various national media sources.
Matt has an MA in Modern and Medieval Languages from the University
of Cambridge and conducted post-graduate linguistic research at the
Université de Provence in France.
-
Andrew Gerrard (chair),
Director, d-marketing; Co-Founder and Director, Article8
Andrew is a Social and Digital Business Consultant, helping
companies and organisations understand and participate in the
relationships they have with their audiences, and converting them
through social and digital channels into mutually profitable long-term benefits.
With over 20 years in the digital, online and social industries,
Andrew brings with him a wealth of strategic insight and tactical
knowledge for creating clear opportunities, building effective and
practical activities, and producing measurable results.
His experience in social business spans several decades, from
creating marketing services and revenues for online communities with
CompuServe and AOL in the nineties; launching LunarStorm, a major
social network for the youth market, in 2005; to current development
of social strategies and engagements for clients, advising them on how
to adopt and integrate social media into their day-to-day business and
evolving cultures. His career also spans senior marketing and business
development roles with Microsoft, Epsilon and DoubleClick; and he is a
founder member and former Director of the Internet Advertising Bureau
(IAB). Andrew is a regular speaker and maintains a visible and active
role in the social and digital industries.
After graduating from college with a degree in Computing, Andrew
qualified further as a professional sound engineer and spent 2 years
producing music. He has a large and eclectic taste in music, has been
known to play various instruments, and once harboured dreams of being
a rockstar. Much to his personal dissapointment, but parents’
relief, he failed.
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