PLEASE NOTE:
This event is fully booked. Please register to be put on the
waiting list and you will be notified if a space becomes available.
If you are unable to attend you can watch this event live online
at http://www.wearelikeminds.com/live.
The debate will start at 07:00pm GMT and finish at approximately
08:15pm. You can also follow and participate in the event on Twitter
using #LikeMinds and #smwldn.
This event will also be live-blogged on Twitter - follow @WeAreLikeMinds for
real-time updates, and photos will be added to the Like Minds
Flickr pool.
Details for other Like Minds events for Social Media Week
London, including Social Recruitment, Commerce, Gamification and
Influence can be found here: http://www.wearelikeminds.com/socialmediaweek.
____________________________________________
Gamification and Game Based Marketing
"I'm going to show them a world … without you. A
world without rules and controls, without borders or
boundaries; a world where anything is possible. Where we go
from there is a choice I leave to you."
- Neo, The Matrix
With the explosion in digital location-based services, social
gaming, real-time mobile interaction and MMORPGs , are we witnessing
the convergence of all of these elements into a whole new genre of
gaming and entertainment models. And if we are, what are the
marketing opportunities. In this event we will examine the rise of
social games, virtual currencies and the smartphone - and how these
trends and enablers are opening up the possibility for real-time,
location-based marketing. With everyone spending more and more time
connected to the web, and phones increasingly GPS-enabled, growing
numbers of people are walking around who can be directly targeted in
real-time with location-specific messages. One of the key strategies
being adopted in this space is to turn the mobile online experience
into a game - and we anticipate over the course of 2011 more and
more leading brands will create game-based marketing campaigns
allowing them to target customers wherever they are with real-time
location-based offers.
Registration will start at 18:30
The event is scheduled to finish at around 8:15, followed by
networking and drinks
PLEASE NOTE:
This event is fully booked. Please register to be put on the
waiting list and you will be notified if a space becomes available.
Details for other Like Minds events for Social Media Week London
can be found here: http://www.wearelikeminds.com/blog/news/so-were-kicking-off-2011-with-4-free-events-for-you
Panelists:
-
Raf Keustermans, Owner
& Principal at RK Consult London Ltd. (chair)
Raf Keustermans is an experienced marketing and business leader
in the digital media & entertainment industry. As the former
Global Marketing Director of EA Playfish, he knows the ins and outs
of social media and social games. Prior to Playfish, he headed up
the European arm of EA’s successful freemium casual games
platform Pogo.com. Before that he worked as a project manager &
strategic planner for agencies like BBDO, Grey and Publicis
(1998-2005)and as the Head of Marketing for leading online gambling
operator Unibet in Western Europe (2005-2008). Raf is currently
working as an independent consultant and social media strategist.
-
Katie Bell, Commercial
Director, Stardoll
Katie Bell is Commercial Director for the Stardoll Network and
Head of Stardoll Network TV. With over 92 million registered users
worldwide, the Stardoll Network is the leading group of websites
devoted to young women and teens. Launched in early 2009, the
network includes: Stardoll.com, the entertainment destination for
young women focused on fame, fashion and friends; Piczo.com, the
original platform devoted to self expression and visual blogging;
and PaperDollHeaven.com, a simpler game-play environment for the
younger, female demographic
Katie has more than 10 years experience in the digital, media
and advertising sectors having worked in a sales capacity and
PR/event marketing for many digital properties such as Match.com,
Simple Skincare, NSPCC, Random House & PKR. At Digital
Collective, Katie consulted 'Lost Vagueness' and came up with an
idea for Match.com to break the Guinness Book of Records for the
most amount of people kissing. This was kicked off my Madness (the
band) and received global coverage, even appearing on CNN.
-
Patrick O'Luanaigh, CEO, nDreams
Patrick O'Luanaigh is CEO of nDreams, a rapidly growing digital
publisher and developer specialising in virtual worlds, alternate
reality games and social games. The company develops and publishes a
range of virtual games, spaces and items in PlayStation Home, and
creates large-scale bespoke games for brands with it's Unite
Entertainment division.
Prior to founding nDreams, Patrick was Creative Director of
Eidos, where he was responsible for the quality and design of all
the games including the Tomb Raider and Hitman franchises. Patrick
has worked on twelve number-1 selling games in his career, and
nDreams were recently featured in the Tech Media Invest 100 and were
nominated as one of the five most innovative tech businesses in the UK.
-
Arthur Barker, COO, etv (Enteraction)
-
Olivier Audouze, Marketing Director, Total Immersion
Total Immersion is a global augmented reality developer.
Through its patented D’Fusion® technology, Total Immersion
blurs the line between the virtual world and the real world by
integrating real time interactive 3D graphics into a live video
stream. Leading the augmented reality category since 1999, the company
maintains offices in Europe, Asia and in the U.S., and supports a
network of more than 110 partners worldwide. Find the latest news
concerning Total Immersion projects at: http://blog.t-immersion.com/
-
Steve Godman, Sales Director, Skinkers
Steve has worked in the digital marketing space for over 10
years, cutting his digital teeth in email marketing in 1999 at
Xpedite Inc. Since 2004 Steve has helped launch several digital
media businesses in Europe including PlayNetwork and OnlineAdNetwork
as well as GTECH G2.
Now leading the commercial activities at Skinkers, the
award-winning digital agency who have been pioneers in the
development of business-critical apps across all platforms for
nearly 10 years, Steve also advises several start-ups in social
media and gaming.
Sponsored by Like
Minds. Powered by Nokia. In association with Skinkers.
Produced in association with Clarion Gaming
Like Minds is
pleased to have worked with Endaf Kerfoot at Clarion Gaming on
developing this cutting-edge debate to explore how brands, agencies
and content owners are harnessing the power of game mechanics as
part of their customer engagement strategies. Endaf is responsible
at Clarion Gaming for examining the emerging world of gamification
and how best to help organisations understand the new dynamics of
social play, how this can be used as part of acquisition, retention,
awareness-raising strategies; and how the psychological insights
gained from the world of games can be used to influence behaviour.
Join the Masters of Gamification LinkedIn group for further
information and to meet other people interested in gamification: http://linkd.in/i6t9U4