PLEASE NOTE:
This event is fully booked. Please register to be put on the
waiting list and you will be notified if a space becomes available.
If you are unable to attend you can watch this event live online at
http://www.wearelikeminds.com/live.
Presentations will start at 02:00pm GMT and finish at 05:30pm. You can
also follow and participate in the event on Twitter using #LikeMinds
and #smwldn.
This event will also be live-blogged on Twitter - follow @WeAreLikeMinds for
real-time updates, and photos will be added to the Like Minds
Flickr pool.
Details for other Like Minds events for Social Media Week London,
including Social Recruitment, Commerce, Gamification and Influence can
be found here: http://www.wearelikeminds.com/socialmediaweek.
____________________________________________
Converting Conversations to Commerce
"You people work on commission, right?"
"Yeah."
"Big mistake. Big. Huge. I have to
go shopping now."
- Vivian, Pretty Woman
Did you know that two thirds of
online shoppers visit social networking sites, and more than 7 out
of 10 say that ratings and reviews from others are
"very/extremely important" when they select and buy
something? The rules of commerce have changed and customers are now
more likely than ever to research, source and buy through online
reviews, networks and group buying services. With the means to now
interact with each other in the buying process, users are grasping
the opportunity to help them make better buying decisions.
At the Social Commerce Summit in
April 2010 Mitch Joel summed it up for everybody: “Just as
e-commerce transformed retail, social media transforms e-commerce by
changing people’s expectations.” It represents a
game-changing commercial opportunity for businesses, and the rewards
and challenges to develop profitable user relationships through
social networking have never been more compelling. In this half-day
Like Minds immersive, we will explore the rise and future of social
commerce, how consumers now behave when they shop online, the
development of social shopping techniques, case studies of who is
doing it, and, crucially, how they are converting those social media
conversations into social bottom-line profit.
Registration will start at 13:30
The event is scheduled to finish
at 17:30, followed by networking and drinks
PLEASE NOTE:
This
event is fully booked. Please register to be put on the
waiting list and you will be notified if a space becomes available.
Details for other Like Minds
events for Social Media Week London can be found here: http://www.wearelikeminds.com/blog/news/so-were-kicking-off-2011-with-4-free-events-for-you
Speakers:
-
Ian Jindal, eCommerce leadership in multichannel
retail and publishing
Topic: The rise of Social Commerce
Ian works to
create sizeable and demanding businesses from initial idea, or
to effect a step-change within complex, multi-stakeholder
enterprises: working with the board and either directly
leading teams or mentoring senior internal leaders.
Previously he
was Group E-commerce Director for Littlewoods Shop Direct
Group where he grew online revenues to £400m per annum.
Before that Ian was Head of Online Operations at the BBC,
establishing the team that built over 400 BBC websites. Ian
was also Business Development Director for Thomson Science
& Professional, was a non-exec
u
tive
Director of Business Link
for London
, and founder of
the
European eCommerce Forum
.
-
Mark Ellis, Managing Director, Syzygy &
contributor, www.SocialCommerceToday.com
Topic:
The 6 Dimensions of Social Commerce - The Latest International
developments in how to drive Social Commerce revenue
Mark Ellis is UK Managing Director of Syzygy, one of WPP's largest
and most respected digital agencies. With over 16 years digital
marketing and new business experience, he advises leading blue-chip
brands on how to use digital channels to grow their business revenue,
brand fame and profitability. Together with Dr Paul Marsden, Syzygy
are the creative force behind socialcommercetoday.com, one of the
world's most respected blogs and opinion leaders in the social
commerce space, with over 200,000 registered users.
-
James Poulter, Blogger, Communications Consultant,
Geek
(his words, not ours)
Topic: The Recommendation Economy
James is a
Digital Consultant at Lexis PR, working with brands such as
Coca-Cola, Unilever, Budweiser and Boots. He previously has
worked at Euro RSCG Biss Lancaster and Ogilvy Public
Relations, heading up the UK Digital offering at both agencies
and working with a wide variety of enterprise clients
including the likes of IBM, American Express, Mattel, Nike,
Kimberly Clark, Reckitt Benckieser and Vodafone.
James was
recently nominated for the “Best Contribution from an
Individual” award at the Reputation Online Awards 2010,
hosted by New Media Age magazine. He is also a
Technology and Gadget reviewer and Christian blogger.
-
Jussi Wacklin, Marketing Director, Nokia
Topic: Mobile Social Commerce
Jussi has worked 12 years in Nokia holding various management
positions in many business areas including: Software Development,
Entertainment and Media Business and Marketing. He’s been one of
the digital marketing pioneers in Nokia leading web platforms,
eCommerce and social media programs, which are in core focus of
Nokia’s consumer engagement strategy. Together with his
colleague Arto Joensuu, he also established Own-Bought-Earned
framework for digital marketing which has expanded outside of Nokia
and is used today by some of the leading consultancy companies in the world.
-
Markus Karlsson, CEO, Comrz
Topic: Social Commerce platforms
Markus is a
business manager and leader with fifteen years experience of
running and advising companies. Founder of Comrz and other
eBusiness ventures as well as advisor to hundreds of companies
on making the most of business online.
There will be a closing panel
session to include:
-
Molly Flatt, WOM Evanglist, 1000 Heads and President,
WOMMA UK
Molly is WOM
Evangelist for 1000heads. A passionate advocate of the value
of sustained and authentic brand conversations, Molly helps
companies understand why word of mouth should be at the heart
of every aspect of their business. She collaborates with
consumers and researchers to produce insights into the
psychology and behaviour behind word of mouth and social
media, and how these can be transformed into effective
long-term brand strategies.
Molly is also Preside
nt of
WOMMA
UK
, the ind
ependent
organisation representing the word
of mouth
marketing (WOMM) industry in the UK. WOMMA UK promotes ethics
and best practice in the industry, and offers skills
development and access to the leading practitioners for
members ranging from data bureaus and research firms to
creative agencies and bluechip brands.
-
Jamie Riddell, CEO & Co-Founder, Digital Tomorrow Today
Jamie Riddell is one of the UK's
leading experts on Digital Marketing and emerging channels. Since
1996 Jamie has been at the forefront of Digital Marketing,
co-founding then selling Cheeze, now part of DMG, the UK's largest
Digital Marketing Agency.
An expert in spotting and
translating future digital trends, Jamie is the former Apps editor
for TheNextWeb and Technology Editor for DMI Magazine. In 2010
Jamie launched Digital Tomorrow Today, a consultancy helping
future proof brands through insight, strategy and training.
Working directly with brands and agencies, Jamie consults to
ensure brands are investing for returns today and tomorrow.
-
Odera Ume-Ezeoke,
Senior VP for CRM, Groupon UK & IE
Charged with co-directing and executing Groupon customer
relationship management efforts for UK & IE both at a tactical and
a strategic level.
N.B. The agenda and speakers list is still being
finalised. This page will update with any changes.
Sponsored by Like
Minds. Powered by Nokia.
