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Mobile Commerce and Banking
Mobile commerce was born in 1997 when the first mobile-phone enabled Coca Cola vending machines (accepting payment via SMS text messages) were installed in the Helsinki area in Finland. In the same year, the first mobile-phone-based banking service was launched by Merita Bank of Finland, also using SMS. (It was only in 1998 when the first sales of digital content to mobile phones was made possible)
Now to 2012 – Mobile Commerce and Banking continues to grow. Mobile Monday Switzerland has invited some industry-leading speakers to present their products and strategies, and to give an update on state of the industry. Join us on April 23rd for what promises to be a very interesting event.
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