Roadshow15: Key Developments in Mobile Advertising 2011-2012

Roadshow15: Key Developments in Mobile Advertising 2011-2012

Roadshow15 will deliver 15 experts from the mobile advertising world, brands, agencies and ad networks to outline their vision and strategy on how the industry can work collectively over the next 12 months to drive it forward. 

The 15 Topics

• Why brands should invest big in mobile
• Speeding up the planning process
• Understanding 3rd Party ad serving
• Making mobile work for my clients
• Lessons from other media
• Performance buying with a Mobile DSP
• Developing a cross-mobile media strategy
• Tracking the post-click journey
• How to make money from mobile advertising
• Using geotargeting to improve your mobile ROI
• The operators' view of mobile advertising
• How to be creative in 160 characters
• Optimising the mobile web experience
• Should I web or should I app?
• Making mobile easier over the next 12 months

Who should attend?

• Brands, mobile operators, agencies, ad networks, publishers, content providers, broadcasters, service providers, companies yet to utilise the mobile opportunity;
• Companies with Chairmen demanding to see their brand appear as an app in the App Store; 
• If your company has a digital strategy then this is the must-attend event for you.

This is your opportunity to be a part of a unique event. Don't miss out.