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Local Social Summit at
Social Media Week
in London 2011 edition
Two Sides to Every Story - A Local Social Case Study
Learn while eating great food and meeting interesting people...
Come explore the story of what happened when one of London's
leading lights of the food scene led a group of Burgernatics in
a flashmob/#BurgerMondaySwarm of
the Waterloo Station Burger King. Gain exclusive knowledge on how a
Global Brand listened to a Social Media Community and got involved in
a successful event. This is gourmet burgers and craft beer followed by
a seminar which will include the case study, social network analysis
(SNA) and discussion...
Speakers from: CowPR, Local Social Summit, Oxford
Internet Institute and Young & Foodish
Tickets £35 per person.
Includes: food, drinks and the seminar
LSS@SMW’11 brings you not the humble hamburger in a posh
restaurant but rather a posh burger in a humble restaurant. A London
food celebrity will take over the flat-top griddle at a classic
British 1950s caff transformed into the Young & Foodish
Diner. For more info on the venue and PopUp concept you can
check it out HERE.
This is a unique opportunity to learn about how a global brand
interacted with a social community at the local level in a very
considered way, while executing on a stellar global social media
strategy. You’ll gain insight into the new ways people are using
social media to organise (and swarm) locally, build new business
models and increase brand equity.
Additionally, we are very excited to have Dr. Bernie Hogan joining
us again from the Oxford Internet Institute to present a social
network analysis (SNA) of the #BurgerMondaySwarm event (= the science part).
Food & Drinks
6.30pm:networking with drinks and nibbles
7.00pm:gourmet burger time
Seminar: The Content
8.00pm:seminar & speakers with two parts
Part I: A Local Social Case Study -
Panel Discussion with Burger King, Young & Foodish and CowPR
Part II: A Local Social Case Study -
Social Network Analysis
9.00pm:after party and more networking (location TDB)
Nibbles:Feta-shized popcorn by Young&Foodish
Mains:Black Angus beef and top with melted Ogle
Shield cheese, accompanied by hand-cut chips. (*please see full burger
Desert:Cupcakes by Beas of Bloomsbury (http://www.beasofbloomsbury.com)
Drinks:Craft beer from Meantime and The Kernel
For this special occasion, butcher Darragh O'Shea will not be
entrusting his prized beef to a chef. The meat man behind London's
acclaimed O'Shea's Butchers of Knightsbridge
(http://osheasbutchers.com/) will take over the griddle himself,
flipping burgers for the LSS@SMW pop-up. Darragh will make his
burgers from a freshly ground custom blend of his finest 100%
Perthshire Black Angus beef and then top them with melted Ogle Shield,
made by award-winning cheesemaker James Montgomery and arguably the
best burger cheese in the world. The prestigiously bred cheeseburgers
will be accompanied by hand-cut chips.
For details please contact Dylan Fuller
Mobile: 0797 414 4352
Event Tickets: http://lsssmwldn2011.eventbrite.com/