Ellen Petry Leanse, Head
of Enterprise Marketing Communications -
GOOGLE (U.S.)
Ellen Petry Leanse has built her
career on helping technology and consumer organizations build
market share and customer loyalty. An innovator in
traditional, online, and social marketing, Ellen brings 25
years of experience to her role leading Communications for
Google Enterprise Marketing.
Ellen pioneered Apple’s outreach to customers and
influencers, activating unprecedented growth through grass-roots
and traditional outreach, including early email and internet
initiatives. Her work since then has helped companies mobilize
customers as ambassadors of brand value. Clients have included
Apple, NeXT, MCI, Samsung, Oracle, and numerous social media and
mobile/telephony enterprises.
Ellen has been a successful Facebook application developer,
frequently speaks on social media's impact on business, and
participates (for Google and as herself) on various social
networks. She is the founder of BarCamp Africa, actively
supports tech innovation in Africa, and has worked in Kenya
with entrepreneurial organizations. Ellen was featured in an
Inc. Magazine cover story and is an internationally-ranked
rower. She lives near San Francisco with her three sons.
Kees Mulder,
Director Corporate Business Development
Office of the
Chief Marketing Officer, Vice President Consumer Digital Group
and Graphics Communication Group EAMER
- EASTMAN KODAK
Kees Mulder is Director Corporate
Business Development
Office of the Chief Marketing Officer,
Vice President Consumer Digital Group and Graphics
Communication Group EAMER for Eastman Kodak. In this role, he
is a member of the Office of the Chief Marketing Officer and
is responsible for corporate development activities with
special focus on new software solutions and professional
services in the enterprise markets.
Prior to this role, Kees was the Vice President Marketing
Consumer and Commercial for Kodak in EAMER and prior to that
Regional Business Manager for Enterprise Solutions.
Kees joined Kodak in early 2008 after working as the VP &
GM for EMEA at Phoenix Technologies. Prior to that, Kees was
co-founder/owner and Executive Vice President Global Sales &
Marketing of Colorbus Inc. which developed and marketed digital
print controllers for Xerox, Canon and Ricoh.
Stefan Kruijer,
Head of Employee Portal
- AIRBUS
Stefan worked the last years
within the communication department of Airbus on the development
and implementation of new concepts for the employee portal of
Airbus to adapt the portal to new requirements and growing
demands. He is leading the employee portal of Airbus worldwide,
defining the governance rules and coordinating the different
project activities. Previously he was in charge of the
coordination of Portal activities in Germany and of the migration
of the former intranet of Airbus Deutschland to the portal
infrastructure. Before joining Airbus in 2003 he worked as
consultant, IT project manager and software developer in several
companies. He studied physics and received a PhD in physics.
Hugo Raaijmakers,
Creative Director, Communication Design
- PHILIPS
Hugo Raaijmakers has worked for
Philips Design for the last 3.5 years, in the position of Creative
Director, recently focusing on Service Design. Hugo has a diverse
educational background; he studied Psychology & School of
Arts. At present Hugo is following an Executive MBA course
specialized in cross-media. Hugo has worked more that 12 years
in online and has incredible experience in this area. In the
past Hugo worked several years at Vodafone Netherlands as
Internet country manager, and was responsible for ecommerce
& online marketing and user experience. In his
current role Hugo is responsible for setting up the Service
Design competence within Philips Design. In this role Hugo
will start synergizing the different offerings of Philips
Design e.g. Product Design, Communication Design, User
Interface Design. Hugo is currently co-leading a large product
service change management initiative within the Philips business.
Marco Roncaglio,
Director of Planning and Strategy - PHILIPS
Marco Roncaglio joined Philips
Consumer Lifestyle in August 2007 as Director of Strategy
and Planning for Online within the CMO group in
Amsterdam.
Recently focusing on developing
the Social Media strategic framework for Philips B2C
Online, he developed the e-commerce infrastructure
launching at the end of 2008, the New Philips Consumer
Online shop.
Marco has over 6 years experience
in Online Marketing, Strategy and e-commerce. Prior to
Philips he has been working for Apple in London, where he
was in charge of Marketing/merchandising of the European
Apple Online stores. Few years before that, from
Barcelona, he been in charge of managing the European
Consumer Care team of Hotels.com and Expedia.com
.
All in all, Marco has gained 12
years of professional experience in Consumer Marketing,
starting in the late 90' as International Marketing Manager
for L'Oreal in Paris.
Matteo Rizzi,
Innovation Leader – SWIFT
Matteo Rizzi joined SWIFT in 2003
and is responsible for the launch of Innotribe, positioning
SWIFT as the facilitator of collaborative innovation in the
financial industry. Matteo has worked in Sales and Account
Management at SWIFT and in 2007 he created
www.swiftcommunity.net , the collaborative space for
SWIFT’s financial eco-system, which was launched at Sibos
2007 in Boston. In 2003, founded one of the first social
networks, www.italiansonline.net , which today is the
world’s largest Italian expatriate portal. Prior to
joining SWIFT, Matteo spent 10 years in the IT-networking
sales industry. Matteo holds a masters degree in computer
science and a post-graduate degree in financial transactions.
A truly multi-cultural European, he conducts business in
French, Italian, Spanish and English. He resides in Belgium and
works our of SWIFT’s global headquarters.
Sean MacNiven, Head of
Web Services, Global Communications – SAP
Sean is responsible for Web and
social media platforms and strategy in the area of corporate
communications. In this capacity he has driven the introduction
and extension of a range of technologies and guidelines designed
to facilitate open dialogue among SAP executives and employees,
many of which were not without their risks! Recently, his focus
has turned towards establishing communities of practice to
encourage SAP employees to branch out as brand advocates and
experts, an aspect he believes will be crucial to developing a
sustainable approach towards the governance of evolving
conversations. Much more than technology, Sean views social media
as an agent of cultural change and collective evolution, and as
such, emphasizes the importance of placing people at the center of
any social media strategy, (including the people that staff Legal,
IT and Global Compliance offices!). He holds degrees in
linguistics, and computing and mathematical sciences.
Patrick Eikelenboom,
Digital Marketing Director - MARS
Patrick Eikelenboom (Digital
Marketing Director with Mars) is responsible to develop best
practices and new projects in the area of Digital marketing and
CRM. Since 2001 Patrick has been working at various roles in
the Digital marketing and CRM area for Mars.
Before he worked in Direct
Marketing for BP and Air Miles Netherlands. In his full career
Patrick has worked in the CRM & online marketing in Retail
& FMCG and built up expertise to implement the concepts in
business environments where ATL still dominates.
Therefore Patrick act as a change
agent representing online marketing. He has been speaker in
ad-tech, ADMA Sydney, Ad Tech and various other conferences
throughout Europe.
Arto Joensuu, Director
Search & Social - NOKIA
Arto Joensuu is a digital change
agent @ Nokia. Together with his global team of digital and social
media experts, they are redefining digital marketing inside the
company.
More information about Nokia as well as the
speaker can be found from any of the great search engines
available on the internet.
Related links:
www.nokia.com , www.ovi.com , www.artojoensuu.com
Tormod Askildsen,
Senior Director for Community Development -
LEGO
Tormod Askildsen has been with the
LEGO Group for 25 years. Since 1999, his emphasis has been on
Community Development, building relationships and
collaboration projects with the vast community of adult
LEGO fans around the world. Focus has been on lead user
collaboration with individuals and smaller groups covering
events, product development and co-creation. Going
forward, the LEGO Group will build on established brand
community relationships in engaging with broader groups of
users utilizing social technologies.
Michael Heiss, Vice
President of Knowledge, Innovation and Technology - SIEMENS
Assoc. Prof. Dipl.-Ing. Dr.
Michael Heiss Vice President for Knowledge, Innovation,
Technology Siemens IT Solutions and Services SDE. Michael
Heiss was born in Salzburg, Austria, 1963. He received the
master's degree in electrical engineering in 1986 and the
Ph.D. degree in 1989, both with first class honors from
the University of Technology, Vienna, Austria. 1995 he earned
the habilitation degree. From 1986-1990 he was with BOSCH,
from 1990 to 1991 he was Visiting Scientist at the
Massachusetts Institute of Technology (MIT). From
1991-1995 he was with the University of Technology having
the position of associate professor since 1995. Since 1996
he is with Siemens AG Austria where he started at the
R&D division Program- and System Engineering (today:
System Engineering and Development) and became Vice
President Technology Management in 1998. He is
responsible for knowledge networking, innovation
management and technology management. From 2007-2009 he
served additionally as global Vice President for
Knowledge, Innovation and Technology at Siemens IT
Solutions and Services. Since 2009 he is additionally
responsible to build up the knowledge networking for whole
Siemens globally, leveraging the innovation potential of
Siemens as an Enterprise 2.0. Dr. Heiss received the
Eugen-Hartmann-Award 1992 (VDI/VDE), a prize for the best
Ph.D. thesis in 1990, and an Austrian Innovation Award for
young people in 1988. Since 2007 Michael Heiss is
Vice-Chair of the IEEE Technology Management Council Chapter
Central Europe.
Adam Wallace is the New Media Director for the Roger Smith
Hotel, a family-run boutique art hotel in midtown
Manhattan. In his three years there he has helped establish
the hotel’s reputation as a pioneer in social media
marketing. His work with the Roger Smith has led them to
recently be called what “may be the most social media savvy
hotel in New York -- if not the world” by eConsultancy.
The hotel’s use of Social Media to build business has been
praised by Wired Magazine, Chris Brogan, Hubspot and many
others. Wallace has spoke at many conferences about the
business success of social media, including 140conf at the Kodak
Theatre in LA and Gravity Summit in New York. The Roger
Smith Hotel has now become a hub for social media leaders and
innovators from across the country.
In 1986, Ramon De
Leon started with Dominos Pizza in Chicago
as a pizza delivery driver. Twenty Three years later Ramon is the
Operating partner of a six store Domino’s Pizza Franchise in
Chicago. His career has also given him the opportunity to work in
Mexico as a Business Development Consultant for Domino’s Pizza
’93-‘97. Extreme Passion and High Energy are words that
best describe his love for the pizza business. Ramon has been using
Social Media for his business since before the word existed.
AOL Instant messenger was his micro-blog long before Twitter was
invented. When Facebook was closed to the general public, Ramon
connected with customers in photos and groups. His Social
Media strategies were recently highlighted at Gravity Summit Harvard
and streamed Live on CNN.com. Domino’s Pizza Franchisees
around the world seek his Social Media advice. Ramon’s
creative uses of Social Media and enthusiasm have made him a sought
after speaker.
Robbert de Haan,
Marketing Director Paypal Benelux EBAY
Robbert is an entrepreneurial,
customer focused marketing professional with 13 years
international experience in growing new businesses in the
consumer segment, primarily in the Internet, Media, Mobile
telecommunications, and Retail/ FMCG industries. He has deep
knowledge and understanding of e-commerce, internet, and
mobile as key enablers for new business models, organisational
renewal, and changing customer behaviours.
At PayPal Benelux Robbert is responsible for building customer
relationships and bringing the original challenger brand back to
live. Previously he was Vodafone Global Head of Marketing for
Voice & Messaging Products where his latest project was
Vodafone’s social networking service ‘360’. With
T-Mobile International Robbert launched its European mobile
internet proposition t-zones, as well as mobile email and
instant messaging. He consulted at Accenture on innovation
with Orange, Unilever, Heineken, Pearle Europe, and Reed Elsevier.
In addition he holds an executive MBA from Henley Management
College where he graduated on international market research on
co-creation with consumers and the implications for
Vodafone’s innovation capability.
Carolyn Rhinebarger,
Chief Brainstormer and Expert on Social Media Strategic Guru
Inc. (U.S.)
Carolyn Rhinebarger is founder and
Chief Brainstormer for Strategic Guru Inc., a full service
marketing agency based in North Carolina, U.S. Clients rely on her
agency to lead them to tightly targeted marketing that gets
results. Rhinebarger’s methods all focus on one principle:
create and implement a marketing plan that speaks to the
prospect’s need and sales will follow.
Jennifer Gehrt, Author
and Thought Leader on Strategic Public
Relations - COMMUNIQUE PR (U.S.)
Jennifer Gehrt is a co-founder of
Communiqué PR and co-author of Strategic Public Relations:
10 Principles to Harness the Power of PR. Jennifer has more
than 18 years of PR experience, developing and managing
corporate and consumer campaigns for a wide variety of
companies, from Fortune 500 giants to nimble startups.
Jennifer is also a frequent speaker on social media and public relations.
Prior to founding Communiqué PR, Jennifer was with
Waggener Edstrom where she held positions as account director and
director of business development. Before joining Waggener Edstrom,
she was director of marketing communications for Tegic
Communications, and with AOL after Tegic was acquired by the
company in Dec. 1999.
Communiqué PR is a privately held boutique PR firm
located in Seattle, serving clients in a variety of industries.
Mike Moran, Chief
Strategist and Author on Social Media Marketing -
CONVERSEON (U.S.)
Mike is the author of the
acclaimed book on Internet marketing, Do It Wrong Quickly, on the heels of
the best-selling Search Engine Marketing, Inc., which
is now in its second edition. Mike frequently keynotes
conferences on Internet marketing for marketers, public
relations specialists, market researchers, and technologists
and serves as Chief Strategist for Converseon, a leading digital media
marketing agency based in New York City. Prior to joining
Converseon, Mike worked for IBM for 30 years, rising to the
level of Distinguished Engineer. Mike writes marketing columns
for Revenue Magazine, Search Engine Guide, and WebProNews. Mike can be reached through
his Web site (mikemoran.com), which is
also home to his Biznology newsletter and blog.
See
here more about Enterprise Social 2.0 speakers
Eva Buschkrei,
Vice President Entertainment, Communications and
E-Commerce –
VODAFONE
Georges-Edouard Dias,
Senior Vice President, E-business - L’OREAL