Social Media Showcase: The Future of Social Search
Social Media Week: Thursday, February 10th 3.30-6.00pm
Venue: Microsoft (Cardinal Place)
Microsoft Auditorium 1, Victoria, London. 100 Victoria
Street. London. SW1E 5JL.
To watch the live streaming of Future of Social Search Live
** Please ensure you have Windows Media player installed. **
Full agenda below:
3.30 pm – Registration (Microsoft Reception)
3.45 pm– I Spy welcome
3.50 pm – Facebook – Orla
Malone, Sales Associate UK & Ireland
Facebook will take a closer look into the platform and their
vision for Facebook in the future.
4.15 pm – I Spy – Jim Brigden, I
How we have driven incremental sales for our key search
advertisers from Facebook.
4.40 pm– Radisson
Edwardian Hotels – Amy Clarke
, E-Commerce Manager
Having been at the forefront of integrating search and social and
now eagerly embracing Facebook, Radisson will speak of the success
they have had through harnessing the benefits of search advertising
from Facebook's hugely engaged audience.
5.05 pm –Microsoft Advertising&
Bing, Colm Bracken Group Search Manager & Dave
Coplin, Director of Search
Will provide a position on how Social is transforming the
relevance of Search, enabling great consumer and advertisers rewards.
5.30 pm – Q & A followed by drinks and nibbles.
The future of Social Search will be investigating how Search and
Social Media fit together, influence one another and how Facebook
Advertising will be the next big thing. Speakers will include
I Spy’s CEO, Jim Brigden,
Facebook and Microsoft Advertising.
I Spy, one of the UK’s most sophisticated digital agencies,
and some of the UKs leading UK advertisers will focus on how they
harness the benefits of both search marketing and advertising to
Facebook's hugely engaged audience through proprietary ad management platform
“Upcast". I Spy will demonstrate how
Upcast has been utilised to deliver outstanding results through
harnessing the benefits of search advertising from Facebook's hugely
– is I Spy’s social advertising technology which
greatly extends the native Facebook ad management system, allowing
large campaigns with thousands of ad variations to be run efficiently.
I Spy’s client's
include Jobsite, Dunhill, RSPCA, Radisson Edwardian, The May Fair
and Endsleigh just to name a few.
Microsoft’s Bing will take a closer look at how
search is evolving to incorporate all aspects of our digital lives
– increasingly leveraging Facebook and other social media to
achieve an uplift in relevancy and results both improving the consumer
experience, and enhancing advertiser opportunities. Within an
industry that is ever-changing, Bing continues to take leaps and
bounds to organise and innovate to find new ways of integrating social
media! The result is some of the most modern techniques and services
in the space
Facebook, the largest social networking site in the
world, continues to write the rules in an industry where new
opportunities to reach consumers are being identified on a daily
basis. Facebook will demonstrate the opportunity to deliver highly
tailored and targeted brand and direct response campaigns to audiences
of any scale, from a single town all the way up to global communities.
You don’t want to miss this!