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The Future of Social Search

hosted by I Spy & Microsoft

Microsoft Auditorium, Victoria, London

Thursday, Feb 10 2011 3:30 PM

  • Social Media Showcase: The Future of Social Search

    Social Media Showcase:  The Future of Social Search

    Social Media Week:  Thursday, February 10th 3.30-6.00pm

    Venue:   Microsoft (Cardinal Place)

    Microsoft Auditorium 1, Victoria, London.  100 Victoria Street. London. SW1E 5JL.

    RSVP: Closed.

    To watch the live streaming of Future of Social Search Live click here.

    ** Please ensure you have Windows Media player installed. **

    Full agenda below:

    3.30 pm – Registration (Microsoft Reception)

    3.45 pm– I Spy welcome

    3.50 pm – Facebook – Orla Malone, Sales Associate UK & Ireland

     Facebook will take a closer look into the platform and their vision for Facebook in the future.        

    4.15 pm – I Spy – Jim Brigden, I Spy CEO

    How we have driven incremental sales for our key search advertisers from Facebook.

    4.40 pm– Radisson Edwardian Hotels Amy Clarke E-Commerce Manager

    Having been at the forefront of integrating search and social and now eagerly embracing Facebook, Radisson will speak of the success they have had through harnessing the benefits of search advertising from Facebook's hugely engaged audience.

    5.05 pm –Microsoft Advertising& Bing, Colm Bracken Group Search Manager & Dave Coplin, Director of Search

     Will provide a position on how Social is transforming the relevance of Search, enabling great consumer  and advertisers rewards.

    5.30 pm – Q & A followed by drinks and nibbles.

    The future of Social Search will be investigating how Search and Social Media fit together, influence one another and how Facebook Advertising will be the next big thing. Speakers will include I Spy’s CEO, Jim Brigden, Facebook and Microsoft Advertising.

    I Spy, one of the UK’s most sophisticated digital agencies, and some of the UKs leading UK advertisers will focus on how they harness the benefits of both search marketing and advertising to Facebook's hugely engaged audience through proprietary ad management platform “Upcast"I Spy will demonstrate how Upcast has been utilised to deliver outstanding results through harnessing the benefits of search advertising from Facebook's hugely engaged audience.

    Upcast  – is I Spy’s social advertising technology which greatly extends the native Facebook ad management system, allowing large campaigns with thousands of ad variations to be run efficiently. Some of I Spy’s client's include Jobsite, Dunhill, RSPCA, Radisson Edwardian, The May Fair and Endsleigh just to name a few.

    Microsoft’s Bing will take a closer look at how search is evolving to incorporate all aspects of our digital lives – increasingly leveraging Facebook and other social media to achieve an uplift in relevancy and results both improving the consumer experience, and enhancing advertiser opportunities.  Within an industry that is ever-changing, Bing continues to take leaps and bounds to organise and innovate to find new ways of integrating social media! The result is some of the most modern techniques and services in the space

    Facebook, the largest social networking site in the world, continues to write the rules in an industry where new opportunities to reach consumers are being identified on a daily basis. Facebook will demonstrate the opportunity to deliver highly tailored and targeted brand and direct response campaigns to audiences of any scale, from a single town all the way up to global communities.

    You don’t want to miss this!

    RSVP: Closed

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    Event venue address

    Cardinal Place, 100 Victoria Street SW1E 5JL London United Kingdom
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