Following the success of
IDC2009, please join us for two events on the evening of 29
June 2009 at The Cass Business School.
The IDA's June meeting will be a talk by David Sless
(6.30pm), and the chance to see the Business Mystery MBA
exhibition (from 5.30pm)…
An IDA talk by David Sless
The Communication
Benchmark Project
The Communication Research Institute (CRI) has been
undertaking benchmarking research in information design for 20
years. David Sless will explain some of the background
to that work and some of their findings.
Earlier this year CRI put together an international group
of volunteers who have now completed the first of what they hope
will be many future Communication Benchmark studies.
The subject of this first study was credit card
statements—a type of document that has attracted a lot of
recent political interest worldwide, as a result of the current
economic mess. David will share with you some of the results of
this study and their implications for information design.
http://communication.org.au/modules/home/
Location
Cass Business School, 106 Bunhill
Row, EC1Y 8TZ
Room 2005, level 2
Please come along early to see
the Business Mystery MBA work…
From 5.30pm on the lower ground floor
The Business Mystery MBA exhibition
The Business Mystery MBA elective was conceived in 2004 with
the aim of applying perspectives from the arts as a route to
gaining insights into management problem solving. It involved
treating the arts as a lens or perspective on management. It also
overtly sought to redress the lack of right brain emphasis which
is endemic to MBA programmes internationally.
The course consists of 5 experiences on a theme and usually
in a specific space, in 2009 these include the Barbican Art
Gallery (Corbusier), the streets of London (Flow), A recording
studio in Hackney (Composition), the Whitechapel Gallery
(Integration) and the Drill Hall Theatre (Performance). It was
decided from the very beginning that there would be avoidance of
formal lectures, leading to the idea of “learning without
teaching”. Students are immersed in the experience and have
to carry out site-specific tasks and achieve results by the end of
each session.
Coursework 1: Describe the experience in one specific week
taking one of the following roles: critic; supporter; employer;
response to cynics
Coursework 2: Keep a continuous sketchbook
of your learnings
Coursework 3: Produce an artfefact which
sums up either the elective, the MBA year or your career
The courseworks will be on display in an end-of-term
exhibition at the Business School on the Lower Ground floor.
Contact us: eventadmin@infodesign.org.uk
Follow
us on Twitter: http://twitter.com/InfodesignUK