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Pillsbury’s multidisciplinary Virtual
Worlds & Video Games team, the first of its kind,
includes nearly 30 attorneys around the world working at the
forefront of emerging business and legal issues relating to
virtual worlds, mirror worlds, augmented reality, virtual
goods, virtual currency and other social media. The team,
which can assist clients with venture capital and private
equity funding, mergers and acquisitions, legal and business
strategies for virtual goods and currency, intellectual
property strategies, implementation and enforcement,
preparation of key agreements and policies, including: terms
of service agreements; development agreements; DMCA
policies, compliance and enforcement; data protection and
privacy policies; COPPA policies; and much more, has
represented both the largest players in the industry such as
Activision Blizzard, Playfish, A&E Inc., and some of the
most promising emerging companies. The team also hosts a
dedicated blog www.virtualworldlaw.com,
to address relevant legal issues.
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JAMES GATTO is the creator and
leader of the firm's Virtual Worlds & Video Games team, leader of
the Open Source team and previously headed the firm's Intellectual
Property practice. He leverages a unique combination of more than 25
years of experience, business insights and attention to technology
trends to help software and internet companies develop IP strategies
that are aligned with their business objectives, determine IP
protection and enforce IP rights. He also provides strategic advice
and counseling on a wide range of other technology and internet
issues. He is an Advisory Board Member and Chair of the Legal
Committee of the Association of Virtual Worlds. He is currently
developing and co-chairing a working group on Virtual Worlds and Video
Games for the International Technology Law Association (ITECHLaw). He
was recently named a Lexology Legal Writing Awards winner for his
various client alerts and advisories focusing on social media and
related legal issues. He is a recurrent contributor to the Virtual Law
Blog hosted by Pillsbury(www.virtualworldlaw.com). Mr. Gatto is
frequently invited to speak at leading business and legal conferences
in the U.S. and internationally.
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