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Gamification Workshop
Babson College/Franklin W. Olin College, Needham, MA
Thursday, June 16, 2011
Featuring an all-new curriculum developed by Gabe
Zichermann (author,Game-Based
Marketing and Gamification by
Design) and led by expert and
entrepreneur Jon
Radoff (author, Game On),
this
hands-on, interactive workshop leads you through the
complete process of developing and implementing a gamification
strategy. Learn the foundations of gamification, discover player
types and what motivates and engages them, and see which game
mechanics and designs are most effective. You'll leave the
workshop ready to implement a successful gamification plan,
customized to your business needs.
Creating
engagement with game design
can be complex--but the
rewards are unparalleled.
Increased customer activity,
retention, and viral growth
are all within reach. Take
the guessworks out of your
gamification strategy and
learn from a leading expert
in this unprecedented,
focused workshop.
Whether
you are building a new
product or service from
scratch, or looking to make
your existing experience
more fun, the Gamification
Workshops are a
one-of-a-kind opportunity to
learn, problem-solve, and
interact with the most
experienced practioners in
the space.
Lunch will be provided, along
with a Tech Talk from Molly Kittle
of leading Gamification platform provider Bunchball
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Space is strictly limited to maintain
class efficacy.
Register today to
guarantee a place.
Who Should Attend:
Startup Founders/Execs
Product Designers/Managers
UI/UX Professionals
Marketing Strategists
Community Managers
Those who wish to
understand and effectively implement game design to
add value to their business
Key Takeaways:
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How to use game mechanics effectively to engage
your audience, create stickiness, and encourage virality
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Identify a core engagement loop for your product
or service
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How to design a gamification architecture and
convey it internally in your organization
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How to decide which game mechanics to use for your product/site
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Illustrative case studies of Gamification done
well and poorly
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Understanding point systems and how to use them to
your advantage
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How to apply game thinking to problem analysis and
problem solving
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The top five things you can do to create
engagement in the next 30 days
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Discounts are available for group
purchases of 3 or more attendees from the same company. To get group
pricing,
contact us
today.
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