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The line separating the recreational use of Social Media tools from
legitimate business purposes has become increasingly blurred.
Marketing teams now use social media to promote their products; Human
Resources to research potential hires; Sales to prospect for new
business; and Customer Services to openly and proactively deal with
issues. Social Media has created an unprecedented sized audience,
containing an extraordinary wealth of user data and Internet understanding.
Financial Services have been slow to respond to Social Media as a
result of several questions, among them: How will we engage with the
users? How do we ascertain the value of these individuals? Is there an
ROI? What are the compliance implications of dealing with these users
in an un-moderated public environment? Endava will explain how we are
working with organisations to use insight data from social media to
create a more personalised experience, which we call ‘B21’
– the holy grail of marketing directly to an individual consumer.
Please join Endava and Telligent to learn how social media
technologies can enable organisations to listen to, learn from and
improve conversations with customers, partners and prospects.
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