Most companies understand the power of video and want to create
genuinely viral content. But how can you create compelling videos for
your website, Facebook Page or blog – let alone stand out in
very crowded channels such as YouTube, DailyMotion and Vimeo? This
panel will help you create a richer video experience for your
audiences, and critically build content they want to share with their
communities. It will cover:
• The pros and cons of using a single branded video owned
media destination versus placing content across a variety of channels
• How to optimize video for SEO
• Tips and tricks for adapting video for both your
brand’s properties and for external use – content, length,
production, etc.
• Examples of brands that are successfully leveraging video
• Other ways video benefit your brand
Moderator: Liz Gannes, Senior Editor, All Things D
Panelists:
• Scott Brown, Director, Marketing, Cisco Media Solutions Group
• Jim Louderback, CEO, Revision3
• Melissa Chanslor, Sr. Account Manager & Social Media
Lead, Text 100
• Jordan Hoffner, President of Digital Media, Electus
* REGISTRATION NOW CLOSED *