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How to Stand Out When Everyone’s Using Video

hosted by SMW SanFran, Text100

Text 100

Start: Tuesday, Feb 08 2011 2:00 PM

End: Tuesday, Feb 08 2011 3:00 PM

  • How to Stand Out When Everyone’s Using Video

    Most companies understand the power of video and want to create genuinely viral content. But how can you create compelling videos for your website, Facebook Page or blog – let alone stand out in very crowded channels such as YouTube, DailyMotion and Vimeo? This panel will help you create a richer video experience for your audiences, and critically build content they want to share with their communities. It will cover:

    • The pros and cons of using a single branded video owned media destination versus placing content across a variety of channels

    • How to optimize video for SEO

    • Tips and tricks for adapting video for both your brand’s properties and for external use – content, length, production, etc.

    • Examples of brands that are successfully leveraging video

    • Other ways video benefit your brand

    Moderator: Liz Gannes, Senior Editor, All Things D

    Panelists:

    • Scott Brown, Director, Marketing, Cisco Media Solutions Group

    • Jim Louderback, CEO, Revision3

    • Melissa Chanslor, Sr. Account Manager & Social Media Lead, Text 100

    • Jordan Hoffner, President of Digital Media, Electus

     

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    77 Maiden Lane, 3rd Floor CA San Francisco United States
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