This webinar will review the most important CMO
Trends for 2009. Based on the survey "CMO Trends
2009, part 1", we will go through the most important
trends for 2009 and provide insight that you can use
directly in your own marketing.
If you are like most CMO's / marketers, you are likely to
struggle with a number of critical issues in 2009:
- scarcity of customers willing to
buy now
- budget constraints
- fewer ressources to get the
marketing job done
- immediate results required on every
marketing dollar spent
This webinar will show you how you may
address these issues with a positive outcome.
The program for this webinar (online seminar):
-
Introduction by to FEDMA
-
CMO Trends 2009 - Survey results
by Michael Leander
-
Concrete suggestions to improve
your marketing results for 2009
More background:
Faced with significant challenges in 2009, CMO's all over the
world need to rethink their marketing approach. Based on the CMO
Trends 2009 survey, this web-seminar will provide tangible input to
how marketers can effectively increase the Return on Marketing
Investment in 2009 and beyond.
About Michael Leander
A Dane, Michael Leander is a
highly experienced international direct and interactive marketing
expert. Having worked with permission based email marketing since
the mid nineties, he has presented his permission marketing ideas
in front of thousands of people in many countries in Europe and
Asia.
Michael Leander is also an instructor at the certificate
rewarding FEDMA Permission Marketing ABC course, at Drayton Bird's
EADIM (European Academy of Direct and Interactive
Marketing) and at the
International Senior Management Programme in
Direct, Interactive & Relationship
Marketing organized by FEDMA, Direct Marketing
Association (DMA) and ICEMD.
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