We
offer you a limited number of tickets to attend keynote
presentation of the social media guru: Chris
Brogan , who
will be
presenting for the first time in Germany at B2B
Marketing Europe conference.
Chris Brogan
is President of
New
Marketing Labs
, a new media
marketing agency. He works with large and mid-sized companies to
improve online business communications like marketing and PR
through the use of social software, community platforms, and
other emerging web and mobile technologies. For more information
on this, visit Chris Brogan blog
chrisbrogan.com
This ticket is valid for the
morning Panel discussion, Keynote presentation of Chris Brogan and
morning networking breaks from 8.00 till 11.00 on December 1st
2010. You will have an opportunity to interact face to face with
social media guru!
This ticket is valid for a half of day conference,
including the keynote of Chris Brogan and two coffee
breaks.
8:30
Registration and welcome coffee
9:00
Opening
remarks from KGS and
Chairperson Joel Harrison, Editor, B2B Marketing
9:15
Keynote
Speaker:
Chris
Brogan. Marketing for Social Media
10:00
Panel Discussion facilitated by Rick
Segal, Worldwide President and Chief Practice Officer - Gyro
HSR , moderating a panel discussion Agency 3.0
11:00
Networking Break
11:30
Aligning Sales and Marketing Strategies for Increased
Success Ensuring sales and marketing work closely together
throughout the whole process; from lead generation to CRM
-
Establishing a clear
strategy on tactics and messaging
-
Understanding which content
generates the best leads by listening to your sales team
-
Collaborating to solve
customers problems whilst using marketing to exhibit solutions
-
Utilising your employees
and sales force as company ambassadors
-
How can you successfully
ensure that leads are being fully utilised by sales?
Jamie
Cowper - Principle Product Marketing Manager - Symantec
12:00
Keys to Engagement: Building Dialogues around Customer Insight
and Highly Relevant Content
-
Gathering Customer Data -
Then Using It
-
Developing Content that
Leads to a Dialogue
-
Nurturing Consumers from
Perusal to Purchase and Beyond
-
Communicating Over the
Right Channels at the Right Time
Richard
Evans – Marketing Director - Silverpop
Follow the official
conference hashtag: #b2beu for more information
about activities around this conference.