Authors and publishers know that social media is now an integral
part of successful book promotion, but the options can feel
overwhelming. In “Beyond Blogspot,” a
distinguished panel of experts and innovators from all areas of
publishing (including agents, authors, and publicists) will discuss
social tools and techniques for online book promotion, share examples
of their successes and failures, and answer the following questions
(among others): Should authors be blogging, on Facebook AND Twitter?
If so, when should they start? What is Tumblr and how should I use
it? Do any of these outlets sell any books? How can e-books
benefit from a social media campaign? Will social media take over my
life and if so, what should I do about it?
It will be a focused, informative conversation about why taking
an active role in the online promotion of a book can be the best
decision an author, agent or publicist can make.
Featuring (lineup is subject to change):
Gretchen Rubin is the author of the #1 New York
Times and international bestseller, The Happiness
Project—an account of the year she spent test-driving the
wisdom of the ages, the current scientific studies, and the lessons
from popular culture about how to be happier. On her popular blog,
The Happiness Project, www.happiness-project.com,
she reports on her daily adventures in the pursuit of happiness.
Rubin, an enthusiastic proponent of using technology to engage with
readers about ideas, has an active following on Twitter, on
Facebook, her monthly newsletter, and her daily email of happiness
quotations. She’s a notable example of a traditional author
using social media to create buzz for a book, even before
publication. She has written four previous books, including the
bestselling Forty Ways to Look at Winston Churchill, as
well as three abandoned novels locked in drawer.
Kate Lee is a literary agent at
International Creative Management (ICM).
She represents a range of fantastic authors who write engaging and
fresh nonfiction — entrepreneurial, journalistic, memoir, and
everything in between — new commercial and literary voices in
fiction, pop culture and young adult. She was named one of the
50 Most Powerful Women in New York by The New York Post in
2008, and a 2004 profile in The New Yorker credited her
with being the first agent to scout for writers on the web.
Mark Coatney is the director/media evangelist for
. Previously, he was projects editor at Newsweek, with primary
responsibility for social media. Before that he was a writer and
editor for Time magazine and was one of the first reporters
for its website, Time.com. He
lives in New York with his wife, Kristina Dell.
Margaret Roach has been an editor at the New
York Times, fashion editor at Newsday, the first
garden editor for Martha Stewart Living magazine, and the
editorial director of Martha Stewart Living Omnimedia. In 2008 Roach
left New York City for her home upstate, began
(called “the best garden blog” by the New York
Times and named for her prize-winning 1989 book), and wrote the
And I Shall Have Some Peace There
(February 2011). She lectures and teaches about gardening
and helps clients create websites on the WordPress platform.
Miriam Parker is the Marketing Director for Mulholland Books
, Little, Brown and Company's new imprint devoted to the best in
suspense publishing. She has been working on websites, including
MTV.com and ABC.com, since the late 90's. For over ten years, she has
been promoting literary fiction, thrillers and suspense authors
online, including building sites and social media presences for
authors such as James Patterson, Sidney Sheldon, Walter Mosley, David
Baldacci, George Pelecanos, Michael Connelly, and now the Mulholland
Books line which includes Lawrence Block, Marcia Clark and more. She
received her BA from Columbia University and her MFA from the
University of North Carolina at Wilmington.
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