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Keynote interview with Foursquare CEO Dennis Crowley, Followed by 360i Panel How Mobile-Social is Changing How Brands Connect with Consumers

hosted by SMW New York

Hosted at the Business, Media & Communications Hub at JWT

Start: Wednesday, 09 Feb 2011 14:30

End: Wednesday, 09 Feb 2011 17:00

  • Keynote interview with Foursquare CEO Dennis Crowley, Followed by 360i Panel How Mobile-Social is Changing How Brands Connect with Consumers

    Interview: Austin Carr of Fast Company will be interviewing Foursquare CEO Dennis Crowley

    followed by

    Event Description

    2010 was the year that made the conclusion of the Digital Decade crystal clear: marketing is about the ongoing conversation, not the launch. Smart marketers today are utilizing digital to consumers on a more personal level wherever they are. Mobile and social are two emerging fields that are propelling this trend forward, as consumers use what are increasingly their favorite devices (their mobile handsets) to engage in some of their increasingly favorite digital activities (social media). Marketers who can start learning what works here can wind up well ahead of their peers and provide added value for their consumers in the process.

    Mobile social media has much in common with online social media: the power of building relationships with consumers, the large and rapidly growing user base, and the potential to incorporate sharing and community functionality into every form of content. This session explores how brands are tapping mobile-social strategies to connect with consumers like never before, creating opportunities for ongoing dialogue that forge deeper relationships beyond the flight of a promotion.

    Speakers:

    • Moderator: David Berkowitz, Sr. Director of Emerging Media & Innovation, 360i
    • Adam Mirabella, Head of Music Services, Nokia
    • Noah Elkin, Principal Analyst, eMarketer
    • Craig Davis, CEO, TextualAds
    • Tom Dorf, Director of Advertising Sales, MocoSpace - @Mocospace
       
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    466 Lexington Ave #6 10017 New York United States
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