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Interview: Austin Carr of Fast Company will be interviewing
Foursquare CEO Dennis Crowley
followed by
Event Description
2010 was the year that made the conclusion of the Digital Decade
crystal clear: marketing is about the ongoing conversation, not the
launch. Smart marketers today are utilizing digital to consumers on a
more personal level wherever they are. Mobile and social are two
emerging fields that are propelling this trend forward, as consumers
use what are increasingly their favorite devices (their mobile
handsets) to engage in some of their increasingly favorite digital
activities (social media). Marketers who can start learning what works
here can wind up well ahead of their peers and provide added value for
their consumers in the process.
Mobile social media has much in common with online social media:
the power of building relationships with consumers, the large and
rapidly growing user base, and the potential to incorporate sharing
and community functionality into every form of content. This session
explores how brands are tapping mobile-social strategies to connect
with consumers like never before, creating opportunities for ongoing
dialogue that forge deeper relationships beyond the flight of a promotion.
Speakers:
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Moderator: David Berkowitz, Sr. Director of Emerging Media
& Innovation, 360i
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Adam Mirabella, Head of Music Services, Nokia
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Noah Elkin, Principal Analyst, eMarketer
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Craig Davis, CEO, TextualAds
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Tom Dorf, Director of Advertising Sales, MocoSpace - @Mocospace
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- The event is finished. It is not possible to register for this event anymore.
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