This event has sold
out. Please register above to be added to our wait
list. Should additional seats become available, we will
contact our wait list on a first come first served basis.
When: Tuesday,
March 22, 2011
6:00 PM Networking and Reception
7:30 PM Presentation
Where: Epic Hotel, 270
Biscayne Boulevard Way, Miami, FL 33131
Click
Here For Directions
Registration: $30 event registration fee. FIU
alumni members and students can register for $20. Non FIU alumni
members are $25. Registration is limited and available on a
first come first served basis. One courtesy drink will be
provided to registered guests only.
New technologies are shaping the way we communicate. As economic
green shoots come to life, the playing field for marketers has been
completely repaved. New communication technologies and publishing
platforms, such as smart phones and social networks have
disintermediated traditional advertising models and have created huge
opportunities for savvy marketers and business owners.
The recession forced advertisers to slash budgets and embrace
organic communication channels, while consumers sought platforms to
express themselves freely (literally, free of charge and free of
scrutiny). The end result is a new marketing landscape powered by
dialogue, word of mouth and peer reviews. As we enter a new era of
increased confidence and greater prosperity, companies that will drive
business growth and set a new standard for customer loyalty and
acquisition through the use of new low-cost viral, organic
communication tools and marketing platforms.
How will you build your business and grow your marketshare in
this new paradigm?
By asking the expert. This audience-panel discussion will
empower audience members to present questions to the panel of industry
experts who will focus their thought-leadership and perspectives on
the audience’s challenges and opportunities. The
esteemed panel will feature:
Jordan Corredera,
General Manager of Carnival Cruise Lines Online.
Peter Blacker,
Executive Vice President, Digital Media & Emerging
Businesses, Telemundo Network Group- NBC Universal
Jose Mallabo,
Director, Corporate Marketing, GSI Commerce and former Director
of International Corporate Communications for LinkedIn
Insights will include:
- Proven strategies and techniques to reach and engage the new consumer
- Benefits and balance between earned, owned and paid media
- New technologies and communications platforms
- ROI and proof of performance in the new media world
- How to embrace these new channels through culture change and
Vertical/horizontal integration
- How to leverage new forms of personal and corporate branding
- Moderator: Jacques Hart,
CEO, Roar Media
- Master of Ceremonies: Jose Antonio Hernandez-Solaun,
President, Hernandez-Solaun Foundation